REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.
United Airlines has unveiled United Relax Row, a first-in-North-America Economy seat that converts into a couch with extra comfort, custom bedding, and family-friendly amenities, set to roll out on long-haul flights by 2027.
American Airlines marks 100 years with limited-edition centennial amenity kits, premium pyjamas, and updated slippers. Each kit tells a unique era of the airline’s story, elevating the onboard experience for today’s travellers.
Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.
In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.
United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
Hawaiian Airlines has appointed Dell Valdez as executive chef to elevate First Class inflight dining, bringing a modern take on Hawaiian cuisine to onboard menus as part of a wider investment in the customer experience.
As part of Air Canada’s commitment to elevating the onboard experience, the airline is introducing complimentary beer, wine, and exclusive Canadian-made snacks in Economy on all flights.
JetBlue has announced new onboard products, including a fresh wave of culinary creations and inflight content. Launching in September, they are part of the airline’s strategy to elevate every moment of the travel journey.
Alaska Airlines is enhancing the inflight dining experience with a fresh, locally sourced seasonal menu this summer. This includes complimentary First Class offerings and new for-purchase Main Cabin options.
JetBlue has announced new onboard products, including a fresh wave of culinary creations and inflight content. Launching in September, they are part of the airline’s strategy to elevate every moment of the travel journey.
Alaska Airlines is enhancing the inflight dining experience with a fresh, locally sourced seasonal menu this summer. This includes complimentary First Class offerings and new for-purchase Main Cabin options.
Alaska Airlines has redefined its First Class dining experience with the launch of a collaboration with Brandon Jew, an acclaimed chef and owner of San Francisco’s Michelin-starred Mister Jiu’s restaurant.
Emirates has expanded its inflight meal pre-ordering service for Business Class passengers across its four German gateways. The service is part of efforts to enhance digital passenger convenience.
American Airlines is enhancing the rewards available to members of its AAdvantage frequent-flyer program, as well as further elevating the onboard experience with premium amenities and high-speed WiFi.
Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – has unveiled its revamped Premium Economy Class inflight experience, with expanded F&B and a new amenity kit.
Lufthansa is enhancing its onboard offering with an expanded inflight service that will offer more choice, more entertainment and more sustainability in the future, as part of ongoing CX innovation efforts.
Emirates has unveiled a collection of Bulgari amenity kits for the Autumn/Winter season in First and Business Class, in keeping with its “commitment to providing an exceptional customer experience onboard”.
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