REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Air France is elevating its onboard experience with a new cocktail collection available across all long-haul cabins. Created in partnership with chef mixologist Matthias Giroud, the drinks celebrate French mixology and craftsmanship.
WestJet is enhancing its onboard food and beverage offering through a new partnership with Calgary’s Tool Shed Brewing Company. From 15 July 2026, travellers will be able to enjoy three locally brewed craft beers.
Southwest Airlines has marked 15 years of its ‘Live at 35’ inflight music programme with a surprise performance by the Plain White T’s, showcasing its focus on delivering memorable onboard passenger experiences.
United Airlines is launching a new chef-curated inflight dining experience in partnership with Chef’s Table, bringing globally inspired menus and pre-order options to Polaris Business Class from August 2026.
SWISS is enhancing the passenger experience with digital inflight menus that allow travellers to view meal options before departure and, on eligible flights, pre-select or pre-order their preferred meal.
Alaska Airlines and Hawaiian Airlines are enhancing the onboard passenger experience with a refreshed beverage programme featuring a new international Business Class wine selection, premium cold brew coffee and more.
Etihad Airways is marking the launch of new summer routes and the return of seasonal favourites with a limited-edition Summer Essentials Kit designed to enhance comfort, wellbeing and the overall passenger experience.
Alaska Airlines debuts its new International Business Class on 787-9 Dreamliners, offering lie-flat suites, premium dining, luxury amenities, lounge access, and Starlink connectivity for a next-level long-haul travel experience.
Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.
United Airlines has unveiled United Relax Row, a first-in-North-America Economy seat that converts into a couch with extra comfort, custom bedding, and family-friendly amenities, set to roll out on long-haul flights by 2027.
Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.
United Airlines has unveiled United Relax Row, a first-in-North-America Economy seat that converts into a couch with extra comfort, custom bedding, and family-friendly amenities, set to roll out on long-haul flights by 2027.
American Airlines marks 100 years with limited-edition centennial amenity kits, premium pyjamas, and updated slippers. Each kit tells a unique era of the airline’s story, elevating the onboard experience for today’s travellers.
Lufthansa is elevating long-haul travel with its Future Onboard Experience (FOX), launching with First Class in 2026 and featuring a new partnership with BABOR to deliver premium, personalised inflight skincare and comfort.
In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.
United Airlines is partnering with Chef’s Table to introduce 10 exclusive, regionally-inspired meal experiences in Polaris international Business Class, allowing travellers to enjoy restaurant-quality dining, starting on 1 August 2026.
Hawaiian Airlines has appointed Dell Valdez as executive chef to elevate First Class inflight dining, bringing a modern take on Hawaiian cuisine to onboard menus as part of a wider investment in the customer experience.
Aeroméxico is transforming its Business Class dining experience with a bespoke collection by NewTerritory, reflecting modern Mexican culture and enhancing service, comfort, and efficiency across its 787 fleet in 2026.
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