Virgin Atlantic has announced that Juha Jaervinen, Chief Customer Officer (CMXO) & Executive Vice President, will deliver the opening keynote at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events.


Virgin Atlantic has announced that Juha Jaervinen, Chief Customer Officer (CMXO) & Executive Vice President, will deliver the opening keynote at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events.

Saudia is the first airline to install Panasonic Avionics’ Astrova inflight engagement solution on the Airbus A321XLR, introducing immersive entertainment, personalised digital experiences and enhanced passenger connectivity.

Aer Lingus has signed a multi-year agreement with AISmartPlan after a successful IAGi Accelerator trial, using AI-powered maintenance planning to improve efficiency and streamline operational decision-making.

Virgin Atlantic demonstrated the power of its new Starlink WiFi service with a live Sugababes performance streamed from 35,000ft, highlighting the future potential of high-speed onboard connectivity.

WestJet has partnered with HTS (Hopper Technology Solutions) to introduce a Cancel For Any Reason ancillary product, giving travellers greater flexibility while supporting customer satisfaction and revenue growth.

American Airlines will equip more than 500 narrowbody aircraft with Starlink from 2027, bringing high‑speed, low‑latency inflight connectivity that supports streaming, gaming and real‑time collaboration.

Emirates has completed the first retrofit of its two-class A380 into a three-class layout, adding Premium Economy and refreshed interiors as part of a major in‑house programme that has now upgraded 95 aircraft across its fleet.

Air New Zealand has appointed Michelin-starred chef Josh Emett as its new Culinary Ambassador, introducing signature dishes that showcase New Zealand ingredients and elevate the premium dining experience on long‑haul flights from October 2026.

Pegasus Innovation Lab has partnered with Overwatch AI as a strategic investor and design partner, deploying an AI-powered platform that helps pilots, cabin crew and operations teams access critical information and make faster decisions.

Etihad Guest has launched a new frequent flyer partnership with Bangkok Airways’ FlyerBonus programme, giving members of both airlines expanded opportunities to redeem rewards and access more destinations across Asia and beyond.

Jetstar has selected Viasat AMARA for its upgraded 787 fleet, bringing fast, reliable multi‑orbit‑ready inflight connectivity to 11 aircraft as part of its cabin modernisation programme for long‑haul routes.

Hainan Airlines will equip its new A321neo fleet with the 4K RAVE Ultra IFE system, expanding its partnership with RAVE Aerospace and bringing premium ultra‑high‑definition entertainment to long‑range narrowbody operations.

Turkish Airlines is reshaping airline retailing, moving from static fares to dynamic, contextual offers powered by data, AI and in‑house innovation. Discover how the carrier is redefining the modern commercial model.

Singapore Airlines will introduce Starlink’s LEO satellite WiFi from early 2027, delivering multi‑gigabit inflight connectivity and elevating the digital passenger experience across its A350 and A380 long‑haul fleet.

Delta has expanded its Delta Sync ecosystem with a new FOX One partnership, bringing live sports, news and entertainment, including FIFA World Cup 2026, to domestic flights and elevating the connected passenger experience.

Lufthansa Group has expanded and modernised its climate protection project portfolio, doubling long‑term CO₂ removal and advancing technology‑based solutions that support sustainable travel.
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