WestJet introduces Cancel For Any Reason ancillary product through Hopper Technology Solutions partnership


WestJet has partnered with HTS (Hopper Technology Solutions) to introduce a Cancel For Any Reason ancillary product, giving travellers greater flexibility while supporting customer satisfaction and revenue growth.

Summary:

  • WestJet has partnered with Hopper Technology Solutions to offer a Cancel For Any Reason ancillary product through its website and mobile app.
  • The solution enables travellers to cancel flights up to 24 hours before departure and receive either an 80% or 100% refund to their original payment method.
  • The new offering enhances passenger flexibility while supporting booking conversion, ancillary revenue growth and customer confidence throughout the travel journey.

WestJet is partnering with HTS (Hopper Technology Solutions) – a Gold Sponsor of APEX FTE EMEA and Ancillary & Retailing, Dublin, 9-11 June 2026 – to offer its Cancel For Any Reason ancillary product via the airline’s website and app. Cancel For Any Reason allows travellers to instantly cancel their flight up to 24 hours before departure and receive a refund percentage of their trip cost back to their original form of payment, no questions asked. Upon booking with WestJet, customers may opt in for either an 80% or 100% refund directly in the WestJet booking flow, allowing for seamless flexibility.

“We know travel plans can change, and we want guests to have the option to make those changes with total confidence, no matter the reason,” said Jorge Rozo, Deputy Chief Commercial Officer and Senior Vice-President, Revenue and Distribution, WestJet. “By integrating Cancel For Any Reason into our booking experience, we are equipping WestJet guests with a best-in-class product that removes the friction and uncertainty from travel planning.”

HTS’ Cancel for Any Reason product gives airlines, like WestJet, a powerful way for travellers to access greater flexibility and control from trip planning through departure, reinforcing the airline’s commitment to exceptional guest experience.

“We developed HTS’ travel fintech products to help airlines tackle travellers’ biggest pain points, like flexibility and disruptions,” said Ella Alkalay Schreiber, SVP & GM of Fintech at HTS. “Cancel for Any Reason is one of our most powerful products – it increases booking conversion, drives ancillary revenue, and builds lasting trust with travellers. Partnering with WestJet to bring this to more Canadian customers is a milestone we’re proud of, and one that will continue to set a new standard for flexibility in the market.”

With WestJet, Cancel For Any Reason will be available for purchase at the time of booking on Econo and EconoFlex fares. The fee for Cancel For Any Reason varies based on purchased fare, origin, destination, travel dates and number of guests on the booking.

Hear more from HTS (Hopper Technology Solutions) at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, taking place in Dublin on 9-11 June 2026. Ella Alkalay Schreiber, GM & SVP of Fintech, HTS (Hopper Technology Solutions), is participating in a session titled ‘Case Study Spotlight: Airline retailing and ancillary revenue excellence powered by new technology, approaches and collaborations’.

Register for the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events – free for airlines, low-cost for airports >>

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