Summary:
- Vueling has launched an enhanced Vueling Club loyalty programme featuring a new four-tier structure and expanded rewards for frequent travellers.
- The updated programme combines Avios earning and redemption with tier points that unlock additional benefits based on customer spending and engagement.
- A redesigned digital experience across the Vueling website and app provides members with improved visibility of rewards, benefits and loyalty progression.
Vueling – part of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub – is launching an enhanced Vueling Club loyalty programme with a more comprehensive offering for all its customers. Vueling Club continues to use Avios as its loyalty currency, allowing members to collect and redeem rewards on flights and airline services. The updated programme also introduces tier points to determine a member’s tier and unlock additional benefits based on spending with the airline.
Members can collect Avios while flying and also in their day-to-day lives through a network of brands and associated businesses in sectors such as catering, hotels, transport, technology and leisure, among others. In addition, they have the Vueling Club eStore, which brings together more than 400 brands and associated businesses. For example, customers can start earning Avios when shopping with brands such as Levis, Clinique, Gant, Nike, Apple and Decathlon. And with the purchase of a phone worth £1,100, you can earn up to 5,500 Avios to travel from London to destinations such as Alicante, Málaga, Santiago, or Bilbao.
The revamped programme introduces a four-tier structure designed to recognise customer loyalty more progressively and provide increasing levels of benefits. The programme rewards customers in two ways: through Avios earning, which can be later redeemed for flights and services, and through tier progression, which allows customers to enjoy selected flight benefits as they fly more with Vueling.
Its new model, based on four tiers, expands the benefits for its members and improves the services offered by the airline. This four-tier scheme replaces the previous model, which had two tiers, and allows for gradual recognition of customer loyalty, with a different value proposition depending on their relationship with the airline.
The updated Vueling Club programme is also supported by a redesigned digital experience on the Vueling website and app, where customers can check their Avios balance, their tier within the Club, the associated benefits and the information necessary to understand how to earn, redeem and progress within the programme.
You may also be interested in
12 technology and CX trends that can enhance airline and airport operations in 2026
FTE launches new podcast to explore the realities of successful innovation
ADR, MUC, AMS, IST, LHR, DOH & more among FTE Airport Digital Transformation Power List EMEA 2026
