Frontier Airlines launches AI-powered ‘Cancel for Any Reason’ flexibility option


Frontier Airlines has launched an AI-powered ‘Cancel for Any Reason’ option with HTS, giving passengers greater flexibility and control over their bookings through its website and mobile app.

Summary:

  • Frontier Airlines has launched “Cancel for Any Reason”, powered by HTS, allowing customers to cancel flights up to 24 hours before departure with refunds of up to 100%, depending on the option selected.
  • The new service is available through Frontier’s website and mobile app, with customers able to select their preferred level of refundability during booking.
  • The launch expands Frontier’s suite of digitally enabled flexibility services from HTS, following the introduction of Disruption Assistance for Any Reason.

Frontier Airlines has launched a new ‘Cancel for Any Reason’ product powered by HTS (Hopper Technology Solutions), giving customers greater flexibility when booking travel through its digital channels.

Available via FlyFrontier.com and the Frontier mobile app, the new service allows customers to cancel their booking up to 24 hours before departure and receive a refund of up to 100%, depending on the refund option selected.

Powered by HTS’ AI technology, the product allows travellers to choose the level of refundability that best matches their needs during the booking process. Customers can also complete cancellations digitally, with refunds returned to the original form of payment.

“Giving customers more choice and flexibility is an important part of how we’re improving the Frontier experience,” said Bobby Schroeter, Chief Commercial Officer, Frontier Airlines. “Cancel for Any Reason makes it easier to book with confidence, knowing that if plans change, customers have a simple and convenient option available to them.”

The launch builds on Frontier’s expanding partnership with HTS and follows the introduction of Disruption Assistance for Any Reason. The latter provides travellers with real-time options when unexpected disruptions occur and has achieved a reported 9/10 customer satisfaction rating.

“Today’s travellers want the freedom to change their minds and their travel plans. Frontier is setting the standard for customer-centric flexibility solutions by offering both Disruption Assistance for Any Reason and Cancel for Any Reason powered by HTS,” said Ella Alkalay Schreiber, SVP & GM of Fintech at HTS.

The new offering forms part of Frontier’s broader suite of flexibility options, using digital technology to give passengers more choice and control before and during their journey.

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