Singapore Airlines expands partnership with Collinson to offer LoungeKey Pass as part of SIA’s HighFlyer programme


Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November – has expanded its partnership with Collinson (an exhibitor at FTE Dublin, 11-13 June).

Singapore Airlines (SIA) – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – has expanded its partnership with Collinson (an exhibitor at the co-located FTE EMEA and FTE Ancillary & Retailing events, Dublin, 11-13 June 2024).

This partnership will provide businesses in SIA’s HighFlyer programme with access to LoungeKey Pass – a digital voucher that enables users to visit an airport lounge or enjoy a travel experience without the need for registration, physical cards or membership.

SIA’s HighFlyer programme allows businesses to enjoy preferential airfares and earn HighFlyer points when their employees travel for work. The points can in turn be used to offset the cost of future travel, or to access rewards. With this partnership, businesses in SIA’s HighFlyer programme across all four membership tiers will be able to redeem a LoungeKey Pass for every 8,000 HighFlyer points earned on the company account.

According to Collinson’s 2023 Asia Pacific consumer insights report, there is a growing appetite among consumers for travel-related rewards and benefits that enable positive experiences when they travel. With LoungeKey Pass, businesses under SIA’s HighFlyer programme can leverage this opportunity to enhance their corporate wellness initiatives and deepen overall employee engagement.

“Global business travel spend is expected to surpass 2019 levels this year, resulting in many employees taking to the skies on behalf of their organisations,” said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International. “Our research has shown that consumers today place a high-value on travel-related benefits and rewards. In turn, providing access to airport lounges and travel experiences as part of a wider corporate travel proposition is an ideal way to support the well-being of business travellers; helping them to feel supported and valued by their employer while on the road.”

Designed with flexibility in mind, LoungeKey Pass will enable businesses under the SIA HighFlyer programme to access over 1,500 airport lounges and travel experiences in over 700 airports in 145 countries. This includes experiences such as spa and sleep pods, gaming, as well as dining offerings.”

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