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GuestLogix and Global Eagle partner to simplify post-travel experience


GuestLogix and Global Eagle partner to simplify post-travel experience

Passengers will be able to book a range of destination-based services while they are still onboard, including theatre and theme park tickets, and airport transfers.

GuestLogix has signed an agreement with Global Eagle Entertainment, which will allow passengers to book onward travel tickets and destination-based activities from their seat via the in-flight entertainment and connectivity (IFE&C) portal.

The agreement will see GuestLogix’s OnTouch Merchandising Platform incorporated into Global Eagle’s IFE&C product. It will allow passengers to search for and purchase a variety of products, ranging from airport transfers and theme park tickets, to movies and television programmes, using their own electronic device while they are in the air.

Passengers can also purchase products from an in-flight catalogue and choose to have them delivered to an address of their choice. The two companies have said that a joint deployment has already been agreed with an as yet unnamed airline customer.

Brett Proud, GuestLogix President & CEO, said: “Allowing passengers to purchase and access items – from movies and television to destination-based activities – using smartphone and tablet devices is a prime example of matching passenger enhancements with ancillary revenue generation.”

John LaValle, CEO of Global Eagle Entertainment, added: “Our continued ability to deliver innovative and high-value services is important to our airline customers and their passengers, and we are certainly fortunate to join forces with industry leader GuestLogix to further maximise the potential of our industry leading platform.”

Future Travel Experience Up in the airIf you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.

The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.

» Find out more about the FTE Up in the Air conference

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