GuestLogix and Global Eagle partner to simplify post-travel experience
Passengers will be able to book a range of destination-based services while they are still onboard, including theatre and theme park tickets, and airport transfers.
GuestLogix has signed an agreement with Global Eagle Entertainment, which will allow passengers to book onward travel tickets and destination-based activities from their seat via the in-flight entertainment and connectivity (IFE&C) portal.
The agreement will see GuestLogix’s OnTouch Merchandising Platform incorporated into Global Eagle’s IFE&C product. It will allow passengers to search for and purchase a variety of products, ranging from airport transfers and theme park tickets, to movies and television programmes, using their own electronic device while they are in the air.
Passengers can also purchase products from an in-flight catalogue and choose to have them delivered to an address of their choice. The two companies have said that a joint deployment has already been agreed with an as yet unnamed airline customer.
Brett Proud, GuestLogix President & CEO, said: “Allowing passengers to purchase and access items – from movies and television to destination-based activities – using smartphone and tablet devices is a prime example of matching passenger enhancements with ancillary revenue generation.”
John LaValle, CEO of Global Eagle Entertainment, added: “Our continued ability to deliver innovative and high-value services is important to our airline customers and their passengers, and we are certainly fortunate to join forces with industry leader GuestLogix to further maximise the potential of our industry leading platform.”
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the in-flight passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, the Co-creation Forum Europe, fresh perspectives on the Onboard 2025 Think Tank vision, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
The ‘Up in the Air’ conference stream will focus on how airlines and their partners can make use of new and emerging technologies to create an outstanding in-flight experience. Senior figures from the likes of Google, IATA, easyJet, CitizenM, Aer Lingus, Air France-KLM, TUIfly, Norwegian, B/E Aerospace, TU Delft, Honour Branding and the Airline Passenger Experience Association (APEX) will address delegates, providing unique insight on topics ranging from next generation IFEC and 2025 cabin design, to new onboard commerce opportunities, and crew and passenger empowerment.
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