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Qantas launches interactive digital experience in Australian airport lounges


QView by Quantas

‘QView’ connects passengers’ personal devices with large digital displays, so they can view all of the information relevant to them on the big screens.

Qantas has launched an interactive digital content experience, labelled ‘QView’, in Qantas Clubs and Lounges across Australia’s major airports. The project, which has been undertaken alongside oOh! Media, links passengers’ personal devices with the digital screens in the lounges to display relevant news and flight information.

When passengers log on to the free Wi-Fi using their smartphone, tablet or laptop, they will be directed to a dedicated news page and depending on what passengers in the lounge are reading at the time, certain stories will be displayed on the big screens.

These stories will be displayed alongside real-time, boarding and gate information, meaning passengers will be able to view all the information relevant to them on the big screens at any one time. Passengers will also be able to receive real-time boarding notifications to their personal device.

Now Boarding FTE Global 2014

FTE Global 2014, 24-26 September, Las Vegas, will include a conference session entitled: ‘Enhancing premium passenger experiences on the ground to maintain loyalty and attract new customers’.

Olivia Wirth, Qantas Group Executive Manager Brand, Marketing and Corporate Affairs, commented: “We know our customers are turning to their mobile devices to access the latest news and sport content. By integrating this with personalised flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place.”

Brendon Cook, CEO of oOh! Media, added: “We have developed a unique end-to-end solution that takes tailored content and distributes it not only to digital signs, but to multiple tablet and mobile phone devices. We have invested millions to deliver this world-first digital service that engages the premium audience of the millions of Qantas passengers who use the lounges each year.”

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015

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