Qantas launches interactive digital experience in Australian airport lounges
‘QView’ connects passengers’ personal devices with large digital displays, so they can view all of the information relevant to them on the big screens.
Qantas has launched an interactive digital content experience, labelled ‘QView’, in Qantas Clubs and Lounges across Australia’s major airports. The project, which has been undertaken alongside oOh! Media, links passengers’ personal devices with the digital screens in the lounges to display relevant news and flight information.
When passengers log on to the free Wi-Fi using their smartphone, tablet or laptop, they will be directed to a dedicated news page and depending on what passengers in the lounge are reading at the time, certain stories will be displayed on the big screens.
These stories will be displayed alongside real-time, boarding and gate information, meaning passengers will be able to view all the information relevant to them on the big screens at any one time. Passengers will also be able to receive real-time boarding notifications to their personal device.
FTE Global 2014, 24-26 September, Las Vegas, will include a conference session entitled: ‘Enhancing premium passenger experiences on the ground to maintain loyalty and attract new customers’.
Olivia Wirth, Qantas Group Executive Manager Brand, Marketing and Corporate Affairs, commented: “We know our customers are turning to their mobile devices to access the latest news and sport content. By integrating this with personalised flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place.”
Brendon Cook, CEO of oOh! Media, added: “We have developed a unique end-to-end solution that takes tailored content and distributes it not only to digital signs, but to multiple tablet and mobile phone devices. We have invested millions to deliver this world-first digital service that engages the premium audience of the millions of Qantas passengers who use the lounges each year.”
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.
» View the full FTE Europe ‘On the Ground’ conference agenda
» Register to attend FTE Europe 2016