Indian budget carrier SpiceJet rolls out new ‘SpiceMAX’ seating
The new ‘SpiceMAX’ product was launched on SpiceJet’s Boeing 737s and Bombardier Q400s on 15 August.
Indian budget carrier SpiceJet has launched a new product called ‘SpiceMAX’, which provides passengers with more legroom and personal space. According to the carrier, the new product has been developed in response to demand from customers who want more comfort than Economy Class, but are not willing to pay to fly Business Class with legacy carriers.
Five rows of SpiceMAX seats have been installed on its Boeing 737s, and four rows are also available on the carrier’s Bombardier Q400s. As well as getting six inches more legroom, for an additional 500 Rupees (approximately $8), passengers will be able to make use of priority airport check-in at dedicated SpiceMAX counters.
Sanjiv Kapoor, Chief Operating Officer, SpiceJet Ltd., said: “We have repeatedly heard from many of our customers, including our corporate customers, that while they are not always willing to pay the huge premium for Business Class, they would be happy to pay a little more for greater comfort and convenience in economy class so that they have more personal space, legroom, and greater freedom to work and relax during their frequent travels.
“They have also said that they would like to speed up the airport check-in process and avoid long queues. It is for these customers that we have designed and launched the all-new SpiceMax, yet another industry-leading innovation in India from SpiceJet, the airline that is rapidly emerging as India’s most innovative airline.”
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the in-flight passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, the Co-creation Forum Europe, fresh perspectives on the Onboard 2025 Think Tank vision, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
The ‘Up in the Air’ conference stream will focus on how airlines and their partners can make use of new and emerging technologies to create an outstanding in-flight experience. Senior figures from the likes of Google, IATA, easyJet, CitizenM, Aer Lingus, Air France-KLM, TUIfly, Norwegian, B/E Aerospace, TU Delft, Honour Branding and the Airline Passenger Experience Association (APEX) will address delegates, providing unique insight on topics ranging from next generation IFEC and 2025 cabin design, to new onboard commerce opportunities, and crew and passenger empowerment.
» View the full FTE Europe ‘Up in the Air’ conference agenda
» Register to attend FTE Europe 2016