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Copenhagen Airport offers Chinese wayfinding app and website

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Copenhagen Airport offers Chinese wayfinding app and website

The new app is designed to simplify the airport experience for Chinese passengers, who accounted for around 60,000 of Copenhagen Airport’s total passenger numbers in 2013.

Copenhagen Airport has launched a dedicated website and app for Chinese-speaking passengers, as part of its drive to make the airport environment more comfortable for Chinese travellers.

Visitors from China can use the app to find out information on airport facilities, while it can be used to translate airport signage. The app also includes a 360-degree wayfinding function to help passengers find their way around the airport.

The development of the new services follows a recent project by the Danish airport in which it recruited and trained 17 Chinese guides, with a specific focus on helping Chinese passengers in the retail area.

Chinese passengers accounted for almost 60,000 of Copenhagen Airport’s 23 million passengers in 2013 and while the new services are partly designed to improve their airport experience, the airport is also planning for the future, when it expects a sharp rise in travellers from China.

Copenhagen Airport’s VP for Sales and Marketing, Carsten Nørland, said: “One might say it is a bit too much we do for a relatively small group of travellers. But we see it as an investment in the future and we expect that quite a large proportion of the airport’s future growth will come from China and Asia.”

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015


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