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Helsinki Airport empowers passengers with TravelLab initiative

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Finavia launches TravelLab at Helsinki Airport

Passengers are able to trial an array of new products and services – including yoga and pilates classes – with their feedback helping to decide whether or not they should be permanently implemented at Helsinki Airport.

Finavia has started an initiative called TravelLab, which allows passengers to trial and review prototypes of new services and facilities at Helsinki Airport. If the response from passengers is positive, the airport operator will consider implementing them permanently.

The first batch of TravelLab prototypes being tested at the airport are yoga and pilates classes in the Finnish-inspired ‘Kainuu’ space, a traditional Finnish Midsummer festival, ‘Taste of Finland’ pop-up restaurants, a crash course in Finnish coffee culture, and Finnish-themed backdrops for travellers to take ‘selfies’ in front of. Information screens that offer travellers tips on how to make the most of their time in the airport are also being tested.

The ideas for the prototypes are sourced from passenger feedback and the Quality Hunters initiative, which brings passengers together with staff from Helsinki Airport and Finnair to jointly develop practical ideas that might help improve the travel experience.

Ville Haapasaari, Helsinki Airport Director, Finavia Corporation, said: “With TravelLab, we do not ask passengers what they would like to do at the airport. We do something with them and ask them how it made them feel. Our goal is to create genuine experiences and evaluate real effects.”

Finavia has put together a multidisciplinary team of experts, who will use a bespoke ranking system to record passengers’ response to the prototypes and decide whether they should become established services.

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015


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