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Wi-Fi-based system to track passengers and promote personalisation across Helsinki Airport

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End-to-end passenger tracking system at Helsinki Airport

Passengers flying from Helsinki Airport will be tracked via their smartphones from the car park right through to the departure gate.

Helsinki Airport has installed a new Wi-Fi based infrastructure that will allow it to track passengers throughout every stage of the airport journey, and which will help to identify bottlenecks and promote location-based, personalised communications.

Finavia, the airport’s operator, has teamed up with Finnish company Walkbase to initially install dozens of sensors throughout the terminal, which will be able to track all smartphones that have Wi-Fi enabled.

Heikki Koski, Vice President of Passenger Management, Helsinki Airport, said: “Helsinki Airport is now the world’s first airport to introduce passenger flow management technology covering the whole passenger pathway, from car parks to departure gates.”

FTE Global 2014, 24-26 September, Las Vegas

FTE Global 2014, 24-26 September, Las Vegas, will include the New Technology Forum, in which the likes of Air France-KLM, American Airlines, Changi Airport Group and IBM will share how they are using new technology to improve the passenger experience.

As well as identifying areas where queues are forming and assisting with resource allocation, Finavia hopes the new system will help promote retail opportunities in the airport by, for instance, enabling retailers to send push notifications to travellers based on their exact location.

Tuomas Wuoti, CEO and Co-founder of Walkbase, commented: “Imagine a truly 21st century airport experience, where your smartphone tells you if there is time to shop or eat, or make it to your departure gate. That is already possible at Helsinki Airport with Walkbase technology.”

Up to 300 devices will be installed across the airport before the end of the year to enable complete passenger tracking, and Helsinki Airport also confirmed to FTE that it plans to introduce iBeacons at a later date to supplement these Wi-Fi routers.

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015


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