Since Future Travel Experience was founded in 2006, enhancing the airport experience has been at the very heart of our efforts, and although we have extended our focus to also include the in-flight experience in recent years, improving the passenger experience on the ground remains just as important to us as ever before.
Reflecting this, FTE Global 2015 will include a dedicated ‘On the Ground’ conference stream focusing on the latest developments and future trends relating to each of the key passenger touch points and technologies, including pre-travel, check-in and validation, baggage, security and facilitation, immigration, arrivals and post-travel, in addition to sessions exploring the future role of mobile and wearable technology, beacons, robotics and AI in the airport of the future.
Reflecting our “end-to-end” focus, delegates will also have access to the ‘Up in the Air’ conference stream.
- Social events/Networking
2015 Conference Programme
* invited to conference
Wednesday 9th September
Opening Keynote Session
Welcome from the organiser and host:
Founder, Future Travel Experience
Assistant Director of Aviation, Information Systems, McCarran International Airport
Welcome from Oscar Goodman – America's greatest Mob lawyer, Former Mayor of Las Vegas, and Las Vegas Convention and Visitors Authority Host Committee Chairman
Oscar made his name as the Mafia's go-to criminal defence attorney, and he has tried an estimated 300 criminal cases, and won most of them. His roster of clients reads like a history of organised crime: Meyer Lansky, Nicky Scarfo, and "Lefty" Rosenthal, as well as Mike Tyson and boxing promoter Don King. After 35 years as a defender, he ran for Mayor of Las Vegas, and America's greatest Mob lawyer became the mayor of its sexiest city. He was so popular his image appeared on the $5, $25 and $100 chips. While Mayor of Vegas, he starred on the screen in Rush Hour 2 and CSI. He is as large a character in the history of organised crime as any of his clients and as legendary a figure in the history of Las Vegas as the entrepreneurs (his friends and clients) who built the city.
Oscar is now the Las Vegas Convention and Visitors Authority Host Committee Chairman. In addition to his work as the No.1 ambassador for Las Vegas, he has taken up acting, playing himself in the movie Casino and most recently starring in an episode of the prime time hit series CSI: Las Vegas. Mr Goodman is the author of the highly acclaimed Being Oscar: From Mob Lawyer to Mayor of Las Vegas.
How technology will change the travel experience, and how industry stakeholders should adapt
Head of Travel Industry, Google
Partner Development Manager, Google
The future of travel is no longer about just getting passengers from A to B; it’s also about providing a personalised and memorable experience along the way. This can only be achieved through new forms of collaboration between the traditional industry players and tech giants such as Google, who passengers engage with every day, whether they are travelling or not.
In this fascinating joint keynote address, Megan and Max will open the audience’s eyes to the possibilities new technologies and a truly “customer focused” mentality could create in travel, and the likely repercussions of realising those possibilities both to passengers and industry stakeholders. After hearing this keynote, all of those present in Vegas will be able to better plan how to future proof their strategies, and improve their end-to-end passenger experiences.
The FTE Collaboration Forum Part 1 – Briefing and Idea Sharing
Session Chairman: Kiran Merchant,
CEO, DY Consultants & Chairman of Airport Terminal of the Future
We want FTE to be an industry change catalyst and we are making more efforts to facilitate actual industry collaboration at the show, as opposed to just discussing the need for it, which is why we are introducing the FTE Collaboration Forum. The session will provide a discussion platform for various stakeholders to discuss how they can collaborate in key areas to enhance the end-to-end passenger experience. Delegates will be able to choose which topic they would like to discuss and then join the relevant table to exchange thoughts, ideas, frustrations and potential ways forward.
There will be four key groups in different working zones, each with their own captain who will brief and help guide the working groups with their discussions on each table. At the start of the session, each delegate will join one of the following 13 working groups. They will then play an important role in forming ideas and conclusions within that sub-group, before conclusions are shared collectively in the following session that closes the day.
Group 1 - “On the Ground”
Captain: David Bourgon,
Manager, Airport IT Services, Manager, Airline Systems, McCarran International Airport
- How do we move more airport processes offsite?
- How do we transform customer experiences at airport security and immigration checkpoints?
- How do we transform customer experiences at the gate and during boarding?
- How do we transform customer experiences at arrivals and baggage reclaim?
Group 2 - “Up in the Air”
Captain: Rodrigo Llaguno,
Vice President – Customer Experience, Avianca
- How can the industry collaborate to fund and deliver more in-flight entertainment on short and medium haul flights?
- How can the industry collaborate to deliver more passenger comfort and enjoyment in economy class?
- How can the industry collaborate to make onboard connectivity free for passengers?
- How can the industry collaborate to help cabin crew evolve to deliver a concierge style service?
Group 3 - “Data Sharing”
Captain: Melissa Furze, (invited)
Vice President of Data & Analytics, Dublin Airport Authority
- Multi-bookings journey scenario – A passenger is on a multi-leg journey with a connection involving three airports. They have booked flights and a hotel separately. What information and services does that passenger need to create a seamless experience, and how can the industry collaborate to deliver it?
- Disruption scenario – A passenger travelling on business arrives at the airport for a multi-leg journey. Due to an incoming storm the initial flight is delayed for two hours, meaning he will miss his planned connection, and won’t make his meeting on time. How can the industry collaborate to reduce stress, and automatically inform all those affected, such as his business colleagues, hotel and pre-booked ground transport for him?
- Personalised passenger engagements – How can the industry collaborate to ensure passengers get the right information at the right time to deliver a better, more personalised experience as they move through airport facilities?
Group 4 - “Outside of the Industry”
Captain: Josh Weiss, (invited)
Vice President – Brand & Guest Technology, Hilton Worldwide
- What new thinking, and alternative customer experience approaches, can we apply from stakeholders from outside of the air transport industry to shape tomorrow’s passenger journey?
- Starting with a blank page, how would outside of the industry stakeholders design the end-to-end customer journey?
The FTE Collaboration Forum Part 2 – Conclusion Gathering and Conclusion Sharing
Following the opening discussion, all working groups will have 30 minutes to form their conclusions, before all groups (except “Up in the Air”) come together to provide feedback collectively to the room, to share the most pertinent issues and findings from their discussions.
Key points to consider when forming collective conclusions and recommendations:
- What collaboration model(s) could help achieve these improvements?
- What are the realistic timeframes for executing these plans?
- Who should fund/lead the improvements?
Key questions for working groups to consider:
- What are the biggest challenges to improving performance in this area from each stakeholder perspective?
- Taking into consideration the challenges facing each party involved, what are the best ideas for improving these areas from each stakeholder perspective?
Following the conclusion sharing, group captains will collate grand conclusion documents from all of this feedback, which will be shared with all delegates after the event, and will also be passed to industry associations to help influence their next steps, so the good work can live beyond our time together in Vegas.
Take advantage of the vital networking opportunities provided at this Welcome Reception, where delegates can enjoy demonstrations in the exhibition, as well as drinks and Sin City inspired entertainment.
The Welcome Reception will begin early so participants have more scope to network outside of the official event proceedings.
Thursday 10th September
Day 2 Opening Keynote for all conference participants
How will Virgin Galactic deliver the ultimate travel experience through Spaceport America and beyond the atmosphere?
Senior Vice President of Spaceport and Program Development, Virgin Galactic
In the coming years, commercial travel will be revolutionised when Virgin Galactic launches the first ever space tourism flight. While it is initially only available to those rich enough to afford a $250,000 ticket, the company is keen to bring space travel to the masses and aims to offer a passenger experience far exceeding anything that has been offered before. Ranging from the flight preparations that all passengers – or astronauts – must undertake, to the geography lesson they receive to allow them to fully appreciate the spectacular sights, to the design of the spaceship interior and Spaceport America, every aspect of the customer journey has been intricately planned to ensure it exceeds all expectations.
Our keynote speaker, Jonathan Firth, has been a member of Virgin Galactic’s leadership team since its inception in 2004 and has been Project Director, Director of Operations and Projects, and now Senior Vice President of Spaceport & Program Development. His unparalled CV also includes stints with Virgin Rail Group and Virgin Atlantic Airways, and at FTE Global 2015 he will outline how Virgin Galactic will truly revolutionise the travel experience on the ground and up in the air.
First Working Session - FTE “On the Ground” Keynote Addresses
How Air France-KLM is leveraging biometrics, robotics, beacons, wearables and e-tags to create a seamless airport experience. What has the airline learned so far and what does it have planned next?
Vice President International Stations, Air France-KLM
Envisioning tomorrow’s airport experience in the US and beyond
SVP Customer Experience, Dallas/Fort Worth International Airport
Post-lunch Keynote for all conference delegates
Defining new customer experiences with IBM Watson
CMO, VP Business Development & Partner Programs, IBM Watson & Watson Health
Watson is an artificially intelligent computer system capable of answering questions posed in natural language. Named after IBM's first CEO and industrialist, Thomas J. Watson, the computer system competed on Jeopardy! and beat former winners to receive the first place prize of $1 million.
Cognitive computing can have multiple applications across multiple industries. Watson is now working side-by-side with industry leaders to help them discover smarter ways to use their Big Data to access knowledge and insights with proven capabilities in industries like finance, retail, service and travel.
Stephen has global responsibility for the brand's marketing strategy, communications, social media, public relations, analyst relations, demand generation and events. He also has responsibility for partner programmes as well as business development, including merger and acquisitions, plus the unit's $100m direct investment fund. As a member of the senior leadership team, he is working to help commercialise industry solutions based on IBM Watson's cognitive technology.
Second Working Session – Airport Futures
Looking at the best of today and tomorrow – auto check-in, single token, Smart Security, robotics, biometrics, cloud, mobility, interactive FIDS, virtual interactions, Internet of Things, auto translation apps and more.
Following scene-setting from the Chairman, and an extensive opening presentation, the panel will share their thoughts in an interactive Q&A discussion.
Chairman: Daniel Coleman,
Founder, Future Travel Experience
FTE Exclusive – A vision from Swedavia on the passenger and data processing techniques of the Future Airport, building on the work of the FTE Airports 2025 Think Tank
Chief Operating Officer, Stockholm Arlanda, Swedavia
Product & Innovation Director, Honour Branding & Captain of the FTE “Up in the Air” Onboard 2025 Think Tank
Vice President, ARINC Global Airports, Rockwell Collins
Vice-President Doha Hub, Qatar Airways
Third Working Session – Beacons & Wearable Technology Symposium
Chairman: Renaud Irminger,
Director, SITA Lab
Vueling was one of the first airlines to begin leveraging wearable devices, including the Apple Watch. It has also already been using “geofencing” to create contextualised and personalised info that a passenger may need, and will soon trial beacons. What are the results and lessons learned from these efforts, and what hurdles does the airline need to overcome to deliver its desired end-to-end journey app?
E&M Commerce Director, Vueling Airlines
Experiences and lessons learned from one of the world’s largest beacon deployments in an airport – exploring the full possibilities offered by beacons in an airport terminal
Brian Engle, (invited)
Director of Customer Service, Greater Orlando Aviation Authority (GOAA)
Virgin Atlantic was the first mover leveraging wearable technology to enhance customer experiences, and has also been involved in trialling beacons. Does it believe mobile and wearable technologies will converge, and does it believe beacons are an essential new technology for airports, or just an added extra?
IT Innovation and Development Manager, Virgin Atlantic
Friday 11th September
Day 3 Opening keynote for all delegates
Navigating travel in a connected world
Head of Travel, Facebook
Lee works closely with the travel industry to set the course for how marketers can best leverage the world’s largest digital network in the mobile era, and he can offer unique insight on what this means for the travel sector as a whole, and the air transport industry in particular. Prior to joining Facebook, he held various senior positions at Expedia. During his five years at Expedia, he was responsible for managing supply strategy and operations across several regions including North America and Asia Pacific. He has also held Sales and Marketing roles with eBay, Telstra and Warner Music.
In this enlightening keynote Lee will outline how the proliferation of mobile devices and the emergence of the always-connected traveller have created huge opportunities for consumer technology giants to help reshape the passenger experience, and how airlines and airports can take advantage of this major global trend.
Fourth Working Session – E-tags and connected bags: Preparing for the next generation of baggage advancements
Chairman: Ryan Ghee
Editor, Future Travel Experience
Senior Director of Planning Southwest Airlines
CIO, Airport Authority Hong Kong
Manager Ground Product, Brussels Airlines
Project Manager, Air France
Tomi Pierucci, (invited)
Co-founder & President, Bluesmart
Questions to consider:
- How do you justify the business case for the transition to permanent and home printed bag tags?
- Do we now urgently need an industry standard rather than recommended practice for the new models of tags to encourage the industry to embrace them quickly?
- What impact will IATA’s new optimum size guideline for carry-on bags have on the passenger experience?
- How extensive are the upgrades that airports need to make to meet the IATA baggage tracking resolution deadline of June 2018?
- Do mobile-based tracking devices provide a more effective means of tracking luggage through the journey?
- With most passenger’s having travel insurance, will they ever pay for a tracking device, and who really should be paying for these devices – the airline or the passenger?
- Why is the industry not moving faster with common bag drop and auto drop off rollouts?
- Baggage delivery activity is picking up – how much potential does it really have on a global basis?
- To what extent is a cabin bag valet service, where passengers’ carry-on bags are pre-loaded onto the aircraft before passengers board, a viable option for airlines?