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Ryanair launches Business Plus with bigger bag allowance, queue jump and ‘premium’ seating


Kenny Jacobs, Ryanair’s Chief Marketing Officer

Kenny Jacobs, Ryanair’s Chief Marketing Officer, explained that the launch of Business Plus could benefit the 25% of the carrier’s passengers who travel on business.

Ryanair has launched a new product designed specifically for business travellers, which includes more flexibility on ticket changes, a 20kg checked bag allowance, priority boarding and fast track security at selected airports.

Ryanair Business Plus, as the product is officially known, also includes a ‘premium seat’, which is in fact a seat located near the front or rear door of the aircraft to facilitate speedy disembarkment, or an exit row seat with more legroom.

Ryanair’s Chief Marketing Officer, Kenny Jacobs, explained that the new product has been introduced in response to the fact that “business are becoming smarter with their travel” and also because “over 25% of our customers already travel on business”.

The introduction of Ryanair Business Plus is part of a wider passenger-focused programme called ‘Always Getting Better’.

So far, the low-cost carrier has introduced allocated seating, changed its policies to allow passengers to take a second carry-on bag onboard free of charge, developed and launched a brand new app with mobile boarding passes, and added a dedicated family service labelled Ryanair Family Extra.

Future Travel Experience Global 2014

The FTE 'On the Ground' conference at FTE Global 2014, which will take place in Las Vegas from 24-26 September, will include a session entitled: 'Redefining the end-to-end passenger experience through next-generation technology'. In this session, senior travel industry stakeholders from every step of the travel chain will debate and discuss how the entire travel process can be improved from the passenger perspective, including pre-travel, transport to the airport, the airport experience, the in-flight experience, the arrivals process and post-travel.

FTE Global 2014 will also include the 'Up in the Air' conference stream, an extensive exhibition of the latest passenger-focused solutions, the FTE Awards ceremony and an exciting social programme.

» More information on FTE Global 2014

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