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British Airways to trial electronic bag tag

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British Airways' innovative electronic bag tag

British Airways is to trial an innovative electronic bag tag. Once checked-in customers simply hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details.

British Airways is to trial an innovative electronic bag tag, which could remove the need for a new paper tag each time a traveller flies. Once checked-in customers simply hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag’s destination. The development enhances the passenger experience as passengers save time by having their electronic tag quickly scanned at the bag drop, going straight through security to relax before catching their flight.

Frank van der Post, British Airways’ Managing Director, Brands and Customer Experience, commented: “This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly.”

Designworks has provided insights, design and engineering expertise to deliver fully functioning bag tags for the live trial to evaluate the effectiveness of the concept. Lewis Freeman, Designworks lead designer for the project, said: “This step into digital tagging of luggage is a huge leap forward enabling your luggage to become a connected object, providing a seamless experience for frequent travellers with British Airways.”

FTE Global 2013The next major developments in baggage are the focus of the second interactive On the Ground workshop at FTE Global 2013, 15:00 – 17:30, Wednesday 4 September. Michael J Healy, Vice President – Infrastructure & Commercial Development, Halifax International Airport Authority, will lead the session, which focuses on the design and development of devices and the business processes behind new baggage initiatives. He will be joined by presenters from Iberia, IER, United Airlines, Travelpro and Billund Airport, who will give their insights on the latest in cutting-edge baggage technology.

» Registration for FTE Global 2013 is now live

FTE Europe 2016 will take place at RAI Amsterdam

FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.

Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam

Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.

Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.

» View the full FTE Europe ‘On the Ground’ conference agenda

» Register to attend FTE Europe 2016


2 comments from our readers

  1. Emma says:

    I’d be interested to know what the battery life is like, how you recharge it and how well the bar code is read by the average BHS.

    Pretty cool concept – if it works, it’ll kill off home printed bag tags

    • Trevor says:

      IATA are developing a standard for multi-use bag tags that incorporate RFID, NFC & e-ink. It seems the BA tag may have this work in mind. Agree with Emma’s concerns about the readibility of the barcode in BHS. I know of other e-ink technology tags that expect battery life around 3 years – see http://www.youtube.com/watch?v=UYI4jxnyZwA – they seem to be a throwaway item though.
      In any event, if these tags do work then that adds further impetus to universal RFID.

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