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Digital, interactive Bloomberg Hub opens at London City Airport


Digital, interactive Bloomberg Hub opens at London City Airport

Maureen McGuire, Bloomberg Chief Marketing Officer; Dan Doctoroff, Bloomberg CEO & President; Declan Collier, London City Airport CEO; and Matthew Hall, London City Airport Chief Commercial Officer, officially opened the world’s first Bloomberg Hub.

London City Airport has opened the world’s first Bloomberg Hub, offering passengers a unique, technology-driven experience while they wait for their flight.

The Bloomberg Hub is aimed at business travellers and provides relevant news, data and information in an interactive environment that comprises five main elements: The Media Panel, The Media Ticker, The Lounge, The Media Wall and The Wi-Fi Sponsorship.

At the entry point to pre-security and passport control, the Media Panel consists of six 4K ultra-high definition 55-inch digital screens that carry contextual messages. Meanwhile, the 130m-long scrolling Media Ticker is constantly updated and includes news headlines and financial updates.

Digital, interactive Bloomberg Hub opens at London City Airport

The Lounge is one of five key elements of the Bloomberg Hub and includes the Media Wall, which features 12 55-inch ultra-high definition screens.

The Lounge, which can seat 180 people, is divided into distinct zones designed to allow travellers to work, relax or network.  It includes the Apps Bar, which features six tablets pre-loaded with the Bloomberg portfolio of apps; charging stations for electronic devices; free Wi-Fi; 24/7 Bloomberg television; the Media Wall with constantly updated news, data and flight information; four Bloomberg terminals for use by subscribers to the Bloomberg Professional service; and comfortable furniture to relax on.

Declan Collier, CEO of London City Airport, said: “61% of our passengers are travelling on business – to and from the business, financial and political centres of Canary Wharf, The City and Westminster – and they will value the information and facilities being made available to them in the Hub extremely highly.”

Matthew Hall, the airport’s Chief Commercial Officer, added: “The arrival of the Bloomberg Hub in the LCY departure lounge furnishes our passengers with a new level of service – that of up-to-the-minute data and information – which reflects the moves we’re making towards managing the passenger journey through the use of technology.”

Digital, interactive Bloomberg Hub opens at London City Airport

The Media Ticker is 130m-long in total and is made up of 23 million LEDs. It displays multiple streams of constantly updated news headlines and financial information.

Bloomberg’s CEO and President, Dan Doctoroff, highlighted the benefits of creating a brand experience for an ideal target audience. “LCY’s customers are business travellers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them make better business decisions,” he said. “The Bloomberg Hub at LCY is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”

FTE Europe 2016 will take place at RAI Amsterdam

FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.

Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam

Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.

Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.

» View the full FTE Europe ‘On the Ground’ conference agenda

» Register to attend FTE Europe 2016

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