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Emirates becomes first airline to offer IFE for visually impaired passengers


Emirates offers IFE for visually impaired passengers

Audio Description soundtracks are now available on 16 movies on Emirates’ IFE system, and the airline plans to extend the service further.

Emirates has become the first airline to offer Audio Description soundtracks for movies on its in-flight entertainment system, making the content more accessible to visually impaired travellers.

A total of 16 Walt Disney Studios Motion Pictures movies on the ice Digital Widescreen IFE system offer Audio Description, which is a recorded narration explaining the scene during gaps in dialogue. The new service complements the Closed Captions technology that was introduced back in 2007 for passengers who are hard of hearing.

Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events, commented: “Our focus is not just the depth and diversity of our onboard entertainment, but also relevance. Making entertainment accessible to our diverse customers is very important to us.

“It was our motivation to introduce movies that can be enjoyed by customers with visual difficulties. Our greatest satisfaction comes from delivering an exceptional customer experience, which we hope our constant innovation fulfils.”

Brannelly also explained that Emirates hopes to add Audio Description to more content in the future, so passengers with visual impairments can enjoy as wide a selection of movies in-flight as possible.

Future Travel Experience Europe 2015

Interested in learning more about improving your onboard passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Virgin Atlantic, Lufthansa, Etihad Airways, Norwegian Air Shuttle, Ryanair, Thomson Airways, Air Canada, United Airlines, Inmarsat, IATA, Factorydesign and Thales will share their latest passenger-focused plans and visions in the 'Up in the Air' conference.

The event will also include a dedicated 'On the Ground' conference stream, IATA workshop, an extensive exhibition, a visit to the Emirates Aviation Experience, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'Up in the Air' conference

» Register to attend FTE Europe 2015

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