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Emirates becomes first airline to offer IFE for visually impaired passengers


Emirates offers IFE for visually impaired passengers

Audio Description soundtracks are now available on 16 movies on Emirates’ IFE system, and the airline plans to extend the service further.

Emirates has become the first airline to offer Audio Description soundtracks for movies on its in-flight entertainment system, making the content more accessible to visually impaired travellers.

A total of 16 Walt Disney Studios Motion Pictures movies on the ice Digital Widescreen IFE system offer Audio Description, which is a recorded narration explaining the scene during gaps in dialogue. The new service complements the Closed Captions technology that was introduced back in 2007 for passengers who are hard of hearing.

Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events, commented: “Our focus is not just the depth and diversity of our onboard entertainment, but also relevance. Making entertainment accessible to our diverse customers is very important to us.

“It was our motivation to introduce movies that can be enjoyed by customers with visual difficulties. Our greatest satisfaction comes from delivering an exceptional customer experience, which we hope our constant innovation fulfils.”

Brannelly also explained that Emirates hopes to add Audio Description to more content in the future, so passengers with visual impairments can enjoy as wide a selection of movies in-flight as possible.

Future Travel Experience Asia 2014

FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will include the 'Onboard Futures Forum', which will explore the question: 'What are the long-term future possibilities that can be leveraged onboard?' Global aviation industry futurist and award-winning speaker Rohit Talwar will take delegates on a tour of the forces, ideas and developments that could shape the next two decades. With an eye on IFEC, cabin design, cuisine, class models, passenger comfort and amenities he will explore the implications for airline strategies, passenger expectations and behaviour, service delivery, aviation business models and differentiation of the airline experience.

» View the full FTE Asia 'Up in the Air' conference agenda

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