Southwest introduces iPad library service for live TV

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Southwest and DISH teamed up in July 2013 to provide free access to live TV and now passengers can even borrow iPads to watch the content on.

Southwest Airlines is teaming up with DISH to allow its passengers to borrow iPad 2s from ‘Watch TV on the Fly’ libraries. Passengers can collect the iPad at their departure airport, stream live TV on Wi-Fi enabled aircraft, and then return the iPad to a library at their arrival airport.

DISH ‘Watch TV on the Fly’ libraries can be found in Southwest terminals at Chicago-Midway International Airport, Denver International Airport and Oakland International Airport.

Kevin Krone, Chief Marketing Officer at Southwest Airlines, said: “Southwest Airlines continues to look for ways to enhance our on-board customer experience. Through our partnership with DISH, customers have the opportunity to enjoy free live TV on Wi-Fi-enabled flights. We’re excited about this added value, giving our customers the opportunity to ‘Watch TV on the Fly’.”

In July 2013, Southwest and DISH teamed up to provide free access to live TV and 75 on-demand shows on personal devices.