Southwest extends live and on-demand in-flight TV following high uptake
Once passengers have paid to connect to Southwest’s onboard Wi-Fi service, they can access live and on-demand TV via their smartphones, laptops and tablets.
Southwest Airlines and DISH have announced that the ‘TV Flies Free’ campaign will continue throughout 2014, meaning passengers will continue to have access to live and on-demand TV while onboard.
Passengers can use their own personal electronic devices (PEDs) to connect to the onboard Wi-Fi (which costs $8 per day) and then access the streaming service, which includes 13 live channels and 75 on-demand television programmes.
Kevin Krone, Southwest Airlines’ Chief Marketing Officer, said: “Southwest is in the business of providing exemplary customer service and this partnership with DISH has been very popular with our customers.”
Since the FAA changed its rules regarding the use of PEDs in-flight, content streaming on personal devices has increased by 20% across Southwest’s flights.
FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will include the 'Onboard Futures Forum', which will explore the question: 'What are the long-term future possibilities that can be leveraged onboard?' Global aviation industry futurist and award-winning speaker Rohit Talwar will take delegates on a tour of the forces, ideas and developments that could shape the next two decades. With an eye on IFEC, cabin design, cuisine, class models, passenger comfort and amenities he will explore the implications for airline strategies, passenger expectations and behaviour, service delivery, aviation business models and differentiation of the airline experience.
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