Southwest extends live and on-demand in-flight TV following high uptake
Once passengers have paid to connect to Southwest’s onboard Wi-Fi service, they can access live and on-demand TV via their smartphones, laptops and tablets.
Southwest Airlines and DISH have announced that the ‘TV Flies Free’ campaign will continue throughout 2014, meaning passengers will continue to have access to live and on-demand TV while onboard.
Passengers can use their own personal electronic devices (PEDs) to connect to the onboard Wi-Fi (which costs $8 per day) and then access the streaming service, which includes 13 live channels and 75 on-demand television programmes.
Kevin Krone, Southwest Airlines’ Chief Marketing Officer, said: “Southwest is in the business of providing exemplary customer service and this partnership with DISH has been very popular with our customers.”
Since the FAA changed its rules regarding the use of PEDs in-flight, content streaming on personal devices has increased by 20% across Southwest’s flights.
If you are committed to enhancing the onboard passenger experience, make sure you attend the FTE Up in the Air conference, which will take place at our flagship event, FTE Global 2014, in Las Vegas from 24-26 September 2014. The theme of the event is 'Redefining the end-to-end passenger experience'.
The Up in the Air conference will focus on all things in-flight – including IFE&C, passenger and crew connectivity, cabin design, passenger comfort, personalisation and ancillary revenue generation – and we look forward to playing an important role in shaking up the passenger experience in the air, which has evolved very little in the last 20 years, unlike on the ground.
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