Southwest extends live and on-demand in-flight TV following high uptake
Once passengers have paid to connect to Southwest’s onboard Wi-Fi service, they can access live and on-demand TV via their smartphones, laptops and tablets.
Southwest Airlines and DISH have announced that the ‘TV Flies Free’ campaign will continue throughout 2014, meaning passengers will continue to have access to live and on-demand TV while onboard.
Passengers can use their own personal electronic devices (PEDs) to connect to the onboard Wi-Fi (which costs $8 per day) and then access the streaming service, which includes 13 live channels and 75 on-demand television programmes.
Kevin Krone, Southwest Airlines’ Chief Marketing Officer, said: “Southwest is in the business of providing exemplary customer service and this partnership with DISH has been very popular with our customers.”
Since the FAA changed its rules regarding the use of PEDs in-flight, content streaming on personal devices has increased by 20% across Southwest’s flights.
Interested in learning more about improving your onboard passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Virgin Atlantic, Lufthansa, Etihad Airways, Norwegian Air Shuttle, Ryanair, Thomson Airways, Air Canada, United Airlines, Inmarsat, IATA, Factorydesign and Thales will share their latest passenger-focused plans and visions in the 'Up in the Air' conference.
The event will also include a dedicated 'On the Ground' conference stream, IATA workshop, an extensive exhibition, a visit to the Emirates Aviation Experience, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.
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