easyJet using mobile push notifications to keep passengers informed
easyJet is hoping the new push notification service will help drive awareness of its Flight Tracker tool.
easyJet has added a push notification service to its iPhone app, allowing customers to opt-in to be proactively informed of information relevant to their specific flight.
Passengers can choose to receive push notifications informing them when online check-in opens, when travel documentation information needs to be added to a booking, and when their flight status changes.
Users can then access the relevant page of the app in just one swipe directly from the notification if they wish to take any immediate action. The low-cost carrier hopes the new function will help to raise awareness of its Flight Tracker tool, which offers passengers access to real-time flight information up to 48 hours before departure.
Peter Duffy, Commercial Director, Customer, Product and Marketing, easyJet Group, said: “The use of push notifications will transform the way that we communicate with our passengers. It’s yet another way in which easyJet is using technology to keep our passengers informed.
“We’ll be providing them with targeted messages and helpful reminders at various steps of their easyJet journey to make things even easier for them when they’re on the move.”
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.
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