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Air France unveils high-end La Première cabin


Air France unveils high-end La Première cabin

Air France will offer a total of 76 La Première suites on its B777-300s from September 2014.

Air France has launched its new La Première cabin for the Boeing 777-300, which includes four premium suites that offer passengers three-square-metres of personal space.

Each suite includes a flat-bed seat, 24-inch high-definition touch-screen and remote, a table and ottoman, a private wardrobe and remote control blinds. Passengers can also make use of a mobile partition and adjustable curtains to decide their own level of onboard privacy, while Sofitel My Bed duvets are provided.

A total of 76 La Première suites will be installed on 19 B777-300s, and will be available from September 2014.

Air France unveils high-end La Première cabin

The La Première suite includes a mobile partition and curtains, so passengers can choose their own level of privacy throughout the flight.

Frédéric Gagey, Chairman and CEO of Air France, said: “Our new La Première suite, from among all our new products and services, is the one that best represents our commitment to service excellence and a French travel experience.” He added that the introduction of the high-end product highlight’s the airline’s “global ambition”.

The development of the new La Première suites is part of Air France’s ‘Best & Beyond’ project, which aims to further the carrier’s appeal among premium travellers.

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FTE Asia 2014, which will take place in Kuala Lumpur from 1-3 December 2014, will host an ' Workshop', which will be led by Raymond Kollau, Founder of Part 1 will be an interactive 'Unconference' session entitled 'Strategies for delivering even better customer experiences', and Part 2 will focus on 'Trends and innovations shaping today's onboard passenger experience'.

» View the full FTE Asia 'Up in the Air' conference agenda

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