Qantas partners with Alibaba’s Fliggy to offer new booking platform for Chinese travellers


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Qantas CEO Alan Joyce pictured at the launch of Qantas’ direct service from Beijing to Australia in January. The Australian carrier has now launched a Fliggy Flagship Store.

Qantas has forged an agreement with Alibaba’s online travel service platform, Fliggy, which will allow customers to book Qantas flights directly through fliggy.com.

The strategic relationship between the two companies could also be extended to include joint marketing campaigns to Alibaba Group’s 507 million active mobile users, around three-quarters of whom are aged 35 and younger. 

Qantas International CEO Gareth Evans, said: “With travel between China and Australia booming, a Qantas booking page on Fliggy is an exciting opportunity for us to have a connection with younger Chinese travellers, who increasingly turn to mobile applications like Fliggy and online sites to research and purchase travel.

“Australia is one of the top destinations on the wish list for many Chinese travellers, and following the launch of our direct service from Beijing to Australia in January, we now have the Qantas Group’s largest ever network in Greater China. Qantas’ partnership with Fliggy forms another part of our growth strategy for China and the broader Asian region.”

Fliggy Vice President Jerry Hu commented: “With the popularity of mobile internet and its impact on commerce, Fliggy can provide brands with a large customer base, as well as facilitate direct communication with their customers.

“Fliggy can also provide consumer insights to help brands improve their marketing, membership system, services levels, and continuously optimise the consumer travel experience.”

More than 20 other airlines currently run an online booking store on the Fliggy platform.