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SAS asks for customers’ ideas on improving passenger experience

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Just some of the customer suggestions on the My SAS Idea crowdsourcing portal.

The most popular customer suggestions on the My SAS Idea crowdsourcing portal will be analysed and assessed by the airline, with a view to implementing them to improve the passenger experience.

SAS Scandinavian Airlines customers can now offer the airline advice on how to improve the passenger experience via the new My SAS Idea crowdsourcing portal.

The new online service allows customers to suggest anything that they think would improve SAS’ service and the ideas that get the most votes will be assessed and analysed by the airline.

Joakim Landholm, Chief Commercial Officer, SAS, said: “Crowdsourcing is a fairly new trend, and we see great potential of being early adopters within this field. We have had two crowdsourcing campaigns in the last year-and-a-half, but now we are launching a fully committed and continuous platform for all aspects of our business.

“Quite a few businesses and also airlines have launched temporary crowdsourcing campaigns, but we are now the first airline in the world to create such a standalone forum as My SAS Idea. We know our customers have a lot of ideas and we want to be able to make their best ones a reality.”

So far, suggestions made via My SAS Idea include offering lounge access to EBG members who are flying on a domestic route, offering free refreshments when a flight is delayed, and to offer complimentary Wi-Fi and electrical power sockets on all flights.

More information can be found here.

Future Travel Experience Europe 2015

Interested in learning more about improving your passenger experience? At FTE Europe 2015, which will take place in London from 2-4 February 2015, senior speakers from the likes of Heathrow Airport, Ryanair, Swedavia, Norwegian Air Shuttle, Munich Airport, Virgin Atlantic, Expedia, London City Airport, IATA, Air France-KLM, London Stansted Airport, Lufthansa, Bechtel, Gatwick Airport and United Airlines will share their latest passenger-focused plans and visions in the 'On the Ground' conference.

The event will also include a dedicated 'Up in the Air' conference stream, IATA workshop, an extensive exhibition, tours of Heathrow T2, London Stansted and London City Airport, and a 'Best of British' Gala Evening at Altitude 360 @ Altitude London, London's premier sky venue which offers jetliner views of the city.

» View the full FTE Europe 2015 'On the Ground' agenda

» Register to attend FTE Europe 2015


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