Ryanair to introduce mobile boarding passes
Ryanair’s confirmation that it will offer mobile boarding passes comes just two months after CEO Michael O’Leary told FTE that the airline had no plans to introduce them “because it won’t save money”.
Ryanair CEO Michael O’Leary has confirmed that the airline will introduce mobile boarding passes by summer 2014.
O’Leary this week took part in a live Twitter debate and when questioned about the high charges for printing a boarding pass at the airport and the possibility of allowing passengers to show their booking confirmation on their mobile phone, he replied: “(We are) working on it. Should be in place for S14.”
Following the Twitter session, FTE contacted the airline’s public relations agency, which confirmed that Ryanair is developing a mobile boarding pass.
This latest stance is at odds with what the Ryanair CEO told FTE in an exclusive interview in August, when he stated that the airline would not offer mobile boarding passes “because it won’t save money”.
The news that Ryanair will introduce mobile boarding passes follows the recent introduction of the technology by easyJet at seven UK airports.
It is also the latest development in the airline’s recent move towards a more customer-friendly approach, which includes the launch of a Twitter handle and an effort to respond more quickly to customer complaints.
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.
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