Ryanair launches new app and mobile boarding pass
The launch of Ryanair’s new app, complete with mobile boarding passes, is part of the LCC’s ‘Always Getting Better’ programme and comes less than a year after Michael O’Leary, the airline’s CEO, told FTE he wouldn’t offer mobile check-in “because it won’t save money”.
Ryanair has launched its long-awaited new app for iPhone and Android devices, enabling customers to book flights, hotels and car hire, view live flight information, check-in and download their mobile boarding passes. The launch comes nine months after FTE reported that the low-cost carrier was developing mobile boarding passes.
The new app is currently available in English, Spanish and Italian, but further language versions will be added in the coming months.
Kenny Jacobs, Chief Marketing Officer, Ryanair, said: “We’ve worked hard to develop a product which we’re proud of and which will make travelling with Ryanair even better, and our customers can expect regular app updates that will make it an even more useful travel tool.
“Our ‘Always Getting Better’ programme has delivered better services, more choice and enhanced in-flight and digital experiences for our customers, and we look forward to making further improvements for the 84 million people who will fly with us this year.”
The launch of the new app follows Ryanair’s announcement that it will set-up a new state-of-the-art digital and IT innovation hub called Ryanair Labs. The airline, whose CEO told FTE last summer that he would not offer mobile check-in “because it won’t save money”, plans to recruit 200 staff as part of its drive to “change the world of online travel”, “reimagine the online travel sector” and “build amazing experiences”.
Ryanair is an official partner of FTE Europe 2015, which will take place in London from 2-4 February 2015.
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.
» View the full FTE Europe ‘On the Ground’ conference agenda
» Register to attend FTE Europe 2016