Airbus has unveiled its new cabin brand “Airspace by Airbus”, which focuses on four key areas: comfort, ambience, service and design. According to the aircraft manufacturer, the new brand “connects the wellbeing for passengers with the operational performance for its airline customers”.
Dr. Kiran Rao, Airbus’ Executive Vice President of Strategy and Marketing, explained: “Airbus’ history of success is down to innovation – which has always included the cabin as a key driver. With the great passenger feedback on the A350 XWB, and our application of A350 cabin technology and features to the A330neo, we are proud to embrace our cabin design principles through our new brand – Airspace by Airbus.
“The new A330neo is the launch vehicle for this brand, which along with the A350 XWB begins a new family of Airbus cabins. These will inspire and empower airlines to build the next generation of personalised flying experience for their passengers, while at the same time optimising the economic performance of their aircraft space.”
Airbus says the new Airspace cabins will be “more relaxing, inspiring, beautiful and functional, they will stimulate a unique and leading passenger experience”. They will feature larger overhead storage bins, spacious and contemporary lavatories, wider seats and aisles, and unobstructed under-seat foot space. LED technology ambient lighting, clean, straight lines and shapes, clear surfaces, and a unique, customisable welcome area will also be key features of the new cabins.