SAUDIA to create fully immersive experience with Panasonic Avionics’ Astrova IFEC solution


SAUDIA has signed an agreement for the installation of Astrova – Panasonic Avionics’ next-generation IFE seat-end solution – on up to 30 aircraft in its widebody fleet (12 Airbus A330s and 18 Boeing 777s).

Saudi Arabian Airlines (SAUDIA) has signed an agreement for the installation of Astrova – Panasonic Avionics’ next-generation IFE seat-end solution – on up to 30 aircraft in its widebody fleet (12 Airbus A330s and 18 Boeing 777s).

Astrova will help create a fully immersive experience for SAUDIA’s guests, with 4K OLED screens that have the best high-definition capability available, ensuring the best picture quality coupled with high quality audio delivered by Panasonic Avionics’ latest Bluetooth technology.

“At SAUDIA. we are constantly looking to improve the guest experience onboard our aircraft, by investing in new technologies and upgrading our systems,” said His Excellency Engr. Ibrahim Al-Omar, Director General, SAUDIA Group. “Thanks to this partnership with Astrova, our guests will be able to experience the best of inflight entertainment, with more personalizable features, making their journey with us truly memorable.”

All passengers will have up to 100W of direct current power, via USB-C, at their seat, providing the ability to fast charge every current phone and tablet, and around 90% of the world’s laptops. Panasonic Avionics’ newest IFE seat-end solution also features programmable LED lighting designed to enhance the guest experience and enable SAUDIA to optimise the cabin environment.

“We are delighted to sign this agreement with our longstanding customer, SAUDIA,” said Ken Sain, Chief Executive Officer, Panasonic Avionics Corporation. “The installation of Astrova on their widebody fleet indicates the airline’s commitment not only to sustainability, but also to its customers and the Kingdom’s 2030 Vision. Astrova provides SAUDIA with an innovative IFE solution that will enhance engagement with its passengers and is easy to upgrade without full or costly interior changes.”

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