What do passengers really want?
High-quality signage, communications and staff have been identified as being a vital element of providing a positive passenger experience, while free WiFi is also high on the modern day passenger’s wish list.
As a result of social media-inspired discussion, and with the assistance of London City Airport’s sales director, Bernard A. Lavelle, we can reveal the views of passengers themselves on what they really want from the airport of the future.
As outlined in the above chart, the aspect that can most improve the passenger experience on the ground is high-quality signage, communications and staff, with almost a third of all respondents highlighting this as a vital passenger requirement.
The second most common request was free WiFi in the terminal building, while improved facilities, processing and queues, and an enhanced security process are also prominent on the passenger wish list. Airport layout was also identified as an area that can make a telling difference to the overall passenger experience.
To contribute to the ongoing discussion please visit the Airport Industry Professionals LinkedIn group.
If you have another area of passenger experience you would like to discuss with our community, please visit the Future Travel Experience LinkedIn group.
FTE Europe 2016 will take place at RAI Amsterdam from 25-26 April 2016.
Prepare for the passenger experience of 2025 at FTE Europe 2016, 25-26 April, Amsterdam
Future Travel Experience Europe 2016 (25-26 April, RAI Amsterdam) will be the region’s most forward-thinking passenger experience event this year, thanks to the ‘Passenger Experience 2025’ theme, inspirational keynote addresses by Philips Head of Design Pierre-Yves Panis and SkyTeam CEO Perry Cantarutti, two unique conference agendas, an Air France-KLM Innovation Symposium, the Co-creation Forum Europe, the FTE Bag Drop Symposium, an end-to-end exhibition and a social agenda based around the world famous King’s Day celebrations.
Senior figures from the likes of Google, IATA, easyJet, CitizenM, Vueling, daa, Air France-KLM, Schiphol Group, Ryanair, Gatwick Airport, Finavia, Lufthansa, Air New Zealand and Swedavia will address delegates in the ‘On the Ground’ conference, providing an unmatched learning environment. Each of these leading industry experts will share their passenger experience visions and outline how they are planning to leverage new and emerging technologies, ranging from artificial intelligence and robotics, to biometric technology and mobile-enabled digital personalisation, to improve the passenger experience and enhance operational efficiency.
» View the full FTE Europe ‘On the Ground’ conference agenda
» Register to attend FTE Europe 2016