Jetstar Airways “moving towards a 100% self-service proposition”


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“Innovation to enhance the passenger experience on the ground”: See more presentations like this at Future Travel Experience 2011, Vancouver, September 7-9.

“Jetstar’s been built primarily around innovation and we see that as a major part of our product and also our positioning in the market place”

– Stephen Tame, CIO, General Manager IT, Jetstar Airways.

Ranging from the JetSaver Light Fares and its pioneering low-cost long haul operations, to self-tagging and flight sales via social media, business and technological innovation has been placed at the heart of Jetstar Airways’ growth.

“Jetstar’s been built primarily around innovation and we see that as a major part of our product and also our positioning in the market place,” explained Stephen Tame, CIO, General Manager IT, Jetstar Airways .

Among the numerous initiatives that have been implemented by the airline are self-service check-in, self-tagging and fast bag drop, all of which have contributed to Jetstar receiving its highest-ever self-service survey results for check-in products. In fact, as Tame explained, self-service check-in has increased passenger throughput by 75% at asset-constrained airports, while within the first six months of its implementation, 55% of passengers made use of the self-service facility.

In his presentation, Tame also explains how Jetstar Airways plans to “re-enfranchise the leisure customer”, why the airline doesn’t plan to adopt RFID, and how the drive towards 100% self-service will reduce terminal costs while also increasing the passengers’ air travel experience.