Cathay Pacific enhances CX with all-new Premium Economy cabin experience for “whole new standard of comfort and privacy”


Cathay Pacific has unveiled its all-new Premium Economy cabin experience. Coming to its retrofitted Boeing 777-300ER aircraft this year, the cabin aims to set a new standard for comfort and privacy.

Cathay Pacific has fully unveiled its all-new Premium Economy cabin experience. Coming to its retrofitted Boeing 777-300ER aircraft this year, the new Premium Economy cabin aims to set a whole new standard for comfort and privacy.

The airline has also introduced a new, exclusive selection of fine Chinese wines, which are currently being served to customers in First and Business Class for a limited time only.

“We always put our customers at the centre of everything we do,” said Vivian Lo, General Manager Customer Experience and Design, Cathay Pacific. “We listen to our customers and ensure that we understand what is important to them. These valuable insights continuously motivate us to go above and beyond to elevate our customers’ journeys and ensure that their experience with Cathay is truly unforgettable whenever they fly, shop, spend or dine with us. Whether it’s refreshing the inflight experience with new cabin products, creating memorable wining and dining experiences, enhancing our award-winning inflight entertainment experience, and much more, our investments in augmenting the customer experience are all part of our continuous efforts to become one of the world’s greatest service brands – and, from there, the best premium airline.”

Every aspect of Cathay Pacific’s brand-new Premium Economy has been meticulously crafted with the customer in mind – from the generous seats to the intelligent lighting design and modern fixtures. Thoughtful touches designed to add to travellers’ comfort and enjoyment include a leather headrest and customised seat cushions, privacy wings with a reading light next to the headrest, a 15.6-inch 4K ultra-high-definition screen with 4K on demand and Bluetooth audio streaming, as well as clever storage solutions for personal devices.

New, exclusive Premium Economy lavatories on each side of the cabin offer touch-free features to ensure minimal contact. Mood lighting is also extended to all cabins, including Premium Economy.

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