Pegasus Airlines establishing Silicon Valley-based Technology Innovation Lab to continue digital transformation


Güliz Öztürk, CEO, Pegasus Airlines: “In line with our vision to become ‘Your Digital Airline’, we launch many initiatives to make the travel experience of our guests and the work experience for our employees easier, faster, and more efficient. And now, we are getting ready to take an exciting new step to further the sustainable development of this digitalisation journey.”

Pegasus Airlines is establishing a Technology Innovation Lab in Silicon Valley to secure the sustainable development of its digitalisation journey. The airline aims to monitor and assess onsite the latest technological advancements worldwide. This move is designed to further strengthen the company’s global competitiveness and its firm commitment to technological innovation. It follows the launch of Pegasus’ digital transformation programme in 2018 under the motto ‘Your Digital Airline’.

“Our investments in technology stand out as one of the key elements that set us apart,” said Güliz Öztürk, CEO, Pegasus Airlines. “Since launching our digital transformation in 2018, we have been making significant investments. In line with our vision to become ‘Your Digital Airline’, we launch many initiatives to make the travel experience of our guests and the work experience for our employees easier, faster, and more efficient. And now, we are getting ready to take an exciting new step to further the sustainable development of this digitalisation journey.”

Barış Fındık, Chief Information Officer, Pegasus Airlines, emphasised Pegasus’ commitment to providing the best digital experience for its passengers and achieving the most efficient operational management in the aviation sector: “At Pegasus, we are determined to become one of the world’s most technologically-advanced airlines. In pursuit of this, we are taking significant strides to evaluate collaboration opportunities with startups, universities, and other players in the field of technology and aviation. By keeping pace with the latest technological advancements in Silicon Valley, we aim to reinforce our goal of being influential not only within a local, but also a global, framework. Our focus will be on Artificial Intelligence, mobile capabilities, self-service, and other cutting-edge technologies that we believe will directly enhance our business.”

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