JetBlue introduces new one-stop travel booking website

The new website, called Paisly, uses smart technology to ease the booking process for customers and make individually tailored suggestions for hotels and car rentals.

JetBlue has announced the launch of Paisly by JetBlue, a new travel website that helps customers, who have purchased a JetBlue flight, finish booking the rest of their trip.

Paisly’s smart technology eases the booking process by using flight information to make individually tailored suggestions for travel components such as hotel stays and car rentals.

The Paisly dashboard has been designed to make it easier for customers to book travel and reference an itinerary in just a few clicks.

Initially, Paisly will suggest hotels, car rentals, and theme park offers, with plans to add additional hotels, vacation rentals, activities, retail products, and more in the coming months as the airline is looking to select high-quality partners that align with its new mission.

“Travellers want peace of mind that their travel provider will take care of them, and that’s why Paisly is 100% backed by JetBlue and a team of real people ready to help whenever needed,” said Andres Barry, President, JetBlue Travel Products. “Our hand-picked partners think about customer service just like we do, and are working with us to make planning a trip much simpler.”

The airline has shared that the new travel website’s name was inspired by the differences among paisley patterns, symbolising how Paisly’s travel suggestions are unique to each customer and their needs.

The new platform will deliver a number of benefits to customers, including individually tailored suggestions; easy access to travel plans on JetBlue’s custom-built dashboard; ease of booking; enhanced customer service; trusted recommendations; and the opportunity to earn loyalty points.

“JetBlue continues to extend our trusted brand in innovative ways across travel, which benefits customers and helps us grow efficiently,” Barry added. “We’re just getting started with Paisly, but we see great potential for a very different kind of travel website that’s cantered on the needs of individual customers and offers truly great customer service.”

Paisly is designed for customers who have already booked their JetBlue flight, and complements JetBlue Vacations, which offers exclusive deals on bundled offerings. JetBlue Vacations benefits include best price guarantee, personalised service from local insiders at major Caribbean destinations, and payment flexibility with MarcusPay.

JetBlue customers can visit to view their dashboard and review Paisly’s travel suggestions. Suggestions will also be sent to JetBlue customers via email after booking their flight. The technology behind Paisly directly selects which options are relevant and no customer information is shared with partners unless a booking or purchase is made.



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