Category Archives: Personalisation & Ancillaries

The latest news on how airlines are using in-flight connectivity and personal electronic devices to personalise the passenger experience and exploit onboard ancillary revenue generation opportunities.

Airlines using Big Data to improve the passenger experience

Delta to replace Lumia 820s with Nokia ‘phablets’ for in-flight ancillary sales

GuestLogix and Global Eagle partner to simplify post-travel experience

Microsoft and Lufthansa Systems team up to develop BoardConnect IFE and shopping app for Windows 8

Microsoft: “Passenger engagement, staff enablement and operational efficiency central to enhancing in-flight experience”

Delta equips flight attendants with Windows Phone 8 handheld devices

Increasing onboard ancillary revenues through data, connectivity and a retailing mindset

The engaging future of the commercial experience in the air