Category Archives: Personalisation & Ancillaries

The latest news on how airlines are using in-flight connectivity and personal electronic devices to personalise the passenger experience and exploit onboard ancillary revenue generation opportunities.

JetBlue to use iPad Minis and in-flight service app to personalise onboard experience

Airlines using Big Data to improve the passenger experience

Delta to replace Lumia 820s with Nokia ‘phablets’ for in-flight ancillary sales

GuestLogix and Global Eagle partner to simplify post-travel experience

Microsoft and Lufthansa Systems team up to develop BoardConnect IFE and shopping app for Windows 8

Microsoft: “Passenger engagement, staff enablement and operational efficiency central to enhancing in-flight experience”

Delta equips flight attendants with Windows Phone 8 handheld devices

Increasing onboard ancillary revenues through data, connectivity and a retailing mindset

The engaging future of the commercial experience in the air