Passengers flying through Kempegowda International Airport Bengaluru (BLR Airport) now have a new way of experiencing the airport with the launch of ‘BLR Pulse’ – a personalised digital travel buddy to cater to their needs.
Bangalore International Airport Limited – the operator of BLR Airport – in collaboration with GrayMatter Software Services has created ‘BLR Pulse’, an omnichannel platform. This app aim to alleviate common pre-travel apprehensions like long security queues, wait times, etc. It allows passengers to navigate within the terminal buildings and take control of their journey at departures and arrivals by providing essential information about the airport in real-time. The interactive chatbot feature in the app enables a self-sufficient mode of finding answers to various questions, which will be further curated over time.
“Travelling through BLR Airport gets more seamless with the BLR Pulse app,” said Hari Marar, Managing Director & CEO, Bangalore International Airport Ltd. “The objective is to help passengers plan their travel on the go even before they reach the airport. We value our passengers’ time and needs, and hence this app comes as a one-tap solution. Through BLR Pulse, we are connecting the physical and digital worlds to create a ‘phygital’ environment that will provide passengers and visitors with a unique interactive experience. Passenger experience is at the core of our business, and every product that we launch is to enhance their comfort and support their needs through every aspect of their journey through the airport.”
BLR Pulse offers real-time updates on various passenger processing touchpoints, including entry gates, check-in counters and security check areas, while delivering flight status updates directly to passengers’ mobile or email inboxes. In addition, the ‘WayFinder’ feature allows passengers to find their way through the airport easily. Passengers can book a transit hotel for their short-term stay or complete their last-minute flight check-ins.