Air Serbia trialling Bluebox’s Blueview passenger experience as part of commitment to digitally transform CX

Air Serbia is to trial Bluebox’s Blueview digital passenger services platform. Deployed on Airbus and ATR aircraft, Blueview will allow passengers to stream IFE content directly to their own devices.

Air Serbia is to trial Bluebox’s Blueview digital passenger services platform. Hosted on the Bluebox Wow portable wireless system in its battery-operated format and deployed on Airbus and ATR aircraft, Blueview will allow passengers to stream IFE content to their own devices.

“We have committed to plans to digitally transform our operations and today we are taking a great step towards doing so in our onboard customer experience by introducing Bluebox’s Blueview technology,” said Boško Rupić, General Manager Commercial and Strategy, Air Serbia. “Back office transformations have their challenges, but we have learned that when testing within a live service environment it’s even more critical that you think like your passengers. We know that habits changed over the pandemic – doing more on personal devices, including streaming entertainment. Our assessment of what is available in the market combined with recommendations from other airlines assured us that Blueview was the best option to test demand with paying passengers.”

Customised with Air Serbia branding and available in three languages, the Blueview platform is configured for the trial to include entertainment, a moving map, and passenger feedback surveys.

“We’re excited by how much we can test with Air Serbia in such a short space of time with this proof of concept – things move fast in the world of the digital cabin, and we have to be agile to respond to both our customers and their customers’ needs,” said Kevin Birchmore, VP Global Sales, Bluebox. “At Bluebox we treat every deployment – whether a trial or a full-scale project – with the same commitment to quality and service, because we know our best successes are when we deliver amazing passenger experiences.”



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