TripAdd

TripAdd is a travel technology company based in New York that operates as an AI-powered marketplace for travel “ancillaries”—the additional products and services travelers often need alongside their flights and hotels. Founded in 2020 as part of the Blue Ribbon Bags Group, the company’s primary mission is to simplify the travel experience by using machine learning to curate personalized bundles of services like travel eSIMs, airport lounge access, flight alerts, and eVisas. By analyzing specific trip details, TripAdd’s engine selects the most relevant products and combines them into discounted packages, moving away from the “one-size-fits-all” approach of traditional travel sites.

The company functions largely as a B2B (business-to-business) white-label solution, allowing Online Travel Agencies (OTAs), airlines, and other travel providers to integrate its marketplace directly into their own booking flows. This enables these partners to offer a more comprehensive service to their customers while generating additional revenue through high-margin ancillary sales. A significant milestone for the company occurred in 2022 when it acquired Eddy Travels, a Lithuanian AI chatbot innovator. This acquisition allowed TripAdd to integrate advanced natural language processing and automated customer support into its ecosystem, further enhancing its ability to provide real-time, intelligent recommendations.

Headquartered in New York with a major R&D hub in Vilnius, Lithuania, TripAdd positions itself at the intersection of travel and artificial intelligence. By leveraging the existing infrastructure and network of its parent group—which has relationships with over 300 OTAs worldwide—TripAdd has rapidly scaled its presence in the global travel market. Its value proposition centers on “stressless travel,” aiming to handle the small but vital details of a journey through automation, thereby saving travelers both time and money while helping travel businesses modernize their digital offerings.