Iberia – part of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has launched Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalised way. Available in the GPT Store, this solution becomes the first initiative of its kind launched by an airline.
In a compelling keynote at the recent co-located APEX FTE EMEA and Ancillary & Retailing events in Dublin, Nacho Tovar, Head of Corporate Venture Capital, International Airlines Group (IAG), shared details of Iberia GPT, as well as exclusive insights into the new IAGi Accelerator and Ventures, highlighting how they are driving transformative innovation across the airline group. Read our full event report here.
This new artificial intelligence (AI)-based communication channel with customers is available in OpenAI’s GPT Store. To try it, access ChatGPT and search for @Iberia or ‘Iberia GPT’ in ‘Explore GPTs’.
This channel reinforces Iberia’s track record in exploring innovative digital channels, as it did in 2019 with its WhatsApp customer service channel, and consolidates its commitment to exploring new communication avenues and staying at the forefront of technological innovation and customer experience.
Iberia GPT, which is temporarily hosted outside traditional customer service channels, is designed as an exploratory space for travellers seeking inspiration or guidance to find options that match their interests, preferences, or budget. Key features include:
- Flexible flight search, with a margin of up to five days before or after selected dates.
- Global, regional, or specific destination suggestions tailored to traveller interests.
- Budget-based recommendations to help find the best options within a set price range.
- Multi-destination planning for easily organising routes with multiple stops.
“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery,” said Tovar. “This initiative reflects Iberia’s commitment to innovation and to continuously improving the customer experience.”
Iberia, under the IAG group umbrella, maintains a strong commitment to innovation, AI, and particularly conversational agents.
Hear more from International Airlines Group (IAG) at FTE Global – the “CES of Aviation” taking place in Long Beach, California, on 9 to 11 September 2025. Harvey Tate, Senior Manager – Airport Automation, IAG, is participating in a session focused on ‘How do we leverage technology, innovation and new approaches to create Smart Ramp operations around the world and create holistic solutions to cover airline/airport/handler needs?’
Join us at FTE Global – the “CES of Aviation” – in LA, 9 to 11 September 2025 – registration live >>You may also be interested in
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