FTE APEX Business Model Transformation Think Tank

The key recommendations from the FTE APEX Business Model Transformation Think Tank – our most ambitious Think Tank to date – were unveiled during FTE APEX Virtual Expo, which took place on 8-9 December 2020. The FTE APEX Business Model Transformation Think Tank explored and identified how airlines, airports and their partners can embrace new approaches and collaborate more closely to solve long-running industry challenges and frustrations that have been exacerbated by the COVID-19 crisis. Reducing cost bases, improving processes, and creating new revenue-generating opportunities throughout the end-to-end air travel experience were among the core areas of focus.

The Think Tank team, consisting of a selection of industry experts, considered what airports, airlines and their partners can do differently going forward to help drive a faster and stronger recovery for all. Together they shared a vision for redefining two key areas of the travel experience: the way passengers purchase and consume food & beverage (f&b), and providing passengers with a reliable and seamless end-to-end baggage experience.

The first instalment of the FTE APEX Business Model Transformation Think Tank was co-created by:

  • Satyaki Raghunath, Chief Strategy & Development Officer, Bangalore International Airport Limited (BIAL)
  • Javed Malik, Group COO, AirAsia
  • Christina Cassotis, CEO, Pittsburgh International Airport
  • Juha Jarvinen, CCO, Virgin Atlantic and President Emeritus, APEX
  • Robert Carey, CCO, easyJet

Future Travel Experience is committed to building upon this ground-breaking project throughout 2021. In the months to come, we will be issuing a comprehensive recommendations document and a series of proof of concept projects running between stakeholders around the world proving the viability of this approach.

If you would like to contribute to the Think Tank, you can submit your ideas and recommendations below: