KLM-BCG partnership announces GOL as new customer to drive digital airline operations


Pictured from left to right: Julien Imbert, Partner and Managing Director, BCG; Dirk-Maarten Molenaar, Partner and Managing Director, BCG; Celso Ferrer, Chief Operating Officer, GOL; Sander Stomph, Director of Operations Decision Support, KLM; and Daniel Cortez, Director of Operations, GOL.

A unique partnership between KLM Royal Dutch Airlines and Boston Consulting Group (BCG), which launched last year and aims to improve digital airline operations worldwide, has announced that Brazilian low-cost carrier GOL will become its first airline customer.

KLM and BCG have developed and brought to the market solutions based on artificial intelligence, machine learning, and advanced optimisation. The jointly developed technology aims to drive growth, accelerate innovation, and streamline operations to meet the growing demands of today’s travellers.

René de Groot, COO of KLM and Dirk-Maarten Molenaar, Partner and Managing Director at BCG, commented: “Since launching at the IATA conference last year, we have received very positive responses to our offering globally. Our focus on integrated planning and control, data driven decision-support when a flight disruption occurs, adoption of our tools by frontline teams and building in-house digital capabilities to improve operations, set us apart from standard IT providers. We are excited that with GOL, we will now also start to work with a cost leader carrier in South America as the starting point to engage with a new market segment that can benefit from our world-class offering tool.”

Celso Ferrer, COO of GOL, commented: “We have a long-standing relationship with KLM and have partnered on several topics over the past years. Today we are very happy to start working with KLM and BCG on Digital Airline Operations. It will help us consistently deliver better on-time performance to our customers while keeping our CASK at the lowest level of the industry. KLM and BCG have developed solutions leveraging state of the art tools in artificial intelligence and optimisation that we can fully customise to our specific environment and we believe this will help us create strong competitive advantage.”