AirAsia’s Group COO on “unleashing the power of great data to create greater value for the customer”

This presentation was first shown during FTE APEX Virtual Expo in May 2021. Click the ‘play’ button to watch the full video.

AirAsia has used the downtime created by the pandemic to fast track its digital transformation with the mission of becoming “more than just an airline”. In this exclusive presentation from FTE APEX Virtual Expo in May 2021, Javed Malik, Group Chief Operations Officer, AirAsia, and a member of the Future Travel Experience Executive Advisory Board, shared some of the initiatives the carrier has introduced recently in line with its vision. These include numerous new products that provide more choice to customers and new revenue streams including the airasia super app, logistics, e-commerce, fintech, as well as new procedures and innovations such as biometric facial recognition which will not only create a more contactless travel experience, but will also uniquely support commerce ambitions going forward. “When we talk about digital innovation, we’re one of the leading airlines in adopting various digital solutions from artificial intelligence, virtual reality and augmented reality to machine learning, robotics, automation and many more. But one of our biggest achievements is that we became the only airline to move every single operational and corporate system onto the cloud with our partner Google,” he explained.



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