Meta and MSM.digital are Gold Sponsors of the co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025. Meta is one of the largest social media platforms globally and a leading player in immersive technologies, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). MSM.digital AR/VR Labs GmbH specialises in XR Go2Market solutions for the B2B2C sector, helping companies strategically and operationally implement immersive technologies.
“Together, we focus on integrating XR into the air transport ecosystem to enhance both the passenger experience and operational efficiency,” explains Camillo Stark, Deputy Managing Director AR/VR Labs, MSM.digital. “Our solutions range from immersive inflight entertainment systems to Mixed Reality training environments for airline staff. By combining Meta’s cutting-edge hardware and software technology with MSM.digital’s strategic implementation expertise, we offer innovative, scalable, and user-centric XR solutions for airlines.”
Meta and MSM.digital are motivated by a shared vision: advancing the transformation of the air travel industry through immersive technologies. “As Gold Sponsors, we see this as an opportunity to position ourselves as leading providers of next-generation passenger experiences and operational excellence,” says Stark. “Strategically, we aim to showcase the scalability and readiness of our solutions for the airline sector; build new partnerships and strengthen existing relationships; and demonstrate how XR technologies can unlock new revenue streams and boost customer satisfaction (NPS).”
As well as being Gold Sponsors, Meta and MSM.digital have a Meeting Base at the event, where visitors can expect an interactive presentation of XR experiences designed for inflight entertainment, training, and retail, including:
- InFlightXR: A scalable, controller-free inflight entertainment system powered by Meta technology and MSM.digital’s content expertise.
- Mixed Reality Showroom: A solution for crew training and promotional experiences, optimised for the unique challenges of the cabin environment.
- Meta Quest for Business & Shared Mode: Enabling seamless device management and deployment of certified, secure XR applications.
“These innovations not only enhance the passenger journey, but also create operational efficiencies and new business opportunities for airlines,” Stark shares.
Some of the latest highlights from Meta and MSM.digital include:
- The launch of an optimised XR In-Flight Immersive App Storethat makes some of the most successful and certified apps accessible for inflight use, delivering passengers a premium entertainment experience of the highest standard.
- The introduction of controller-free Mixed Reality solutionsthat enhance passenger comfort and reduce motion sickness by over 90%.
- The enhancement of the Meta Quest for Business platform, providing airlines with secure, centralized control over XR deployments.
“These innovations underscore our commitment to delivering cutting-edge technology specifically tailored for the aviation industry,” says Stark.
Looking ahead, Stark is eager to participate in the co-located APEX FTE EMEA and Ancillary & Retailing events. “We particularly value the opportunity FTE events provide to connect with key stakeholders across the air transport industry. These events foster collaboration, knowledge sharing, and innovation. This year, we are especially excited to showcase how XR solutions can redefine passenger engagement and operational processes; engage directly with airline decision-makers to discuss customized deployment strategies; and highlight the commercial and experiential value of our latest innovations.”
Attendees can visit the Meta and MSM.digital Meeting Base, where their teams will be available for in-depth discussions and demonstrations. “We also recommend scheduling meetings in advance through the FTE networking platform,” Stark adds. “Our message is ‘let’s reimagine the future of air travel together!’ Whether you’re exploring new revenue streams, enhancing the passenger journey, or optimising crew training – Meta and MSM.digital have the solutions to help you lead the transformation.”
Hear more from Meta and MSM.digital at the co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025. Kasia Holthouse, Sales Manager, Meta, and Camillo Stark, Deputy Managing Director AR/VR Labs, MSM.digital, are participating in a session focused on ‘Inflight innovation – IFEC, ancillaries, payment and more’ with a presentation titled ‘Shaping the future of inflight with Immersive Technologies – from Inflight Entertainment to Inflight Experience’. Meanwhile, Bastian Schütz, Head of XR in Travel, Meta, will deliver a Special Keynote on ‘Elevating Aviation: Unlocking the potential of Extended Reality & Immersive Experiences’.
Register for APEX FTE EMEA and Ancillary & Retailing – one registration provides access to both events >> See the APEX FTE EMEA / Ancillary & Retailing schedule at a glance >>You may also be interested in
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