Takanto

The Travel and Tourism Industry relies heavily on selling experiences; a feeling, a landscape, a unique attraction. Traditionally, this has been accomplished through compelling brochures, storytelling and media, among other approaches. Virtual Reality (VR) is one of the most exciting innovations in Travel and Tourism Marketing today and many believe it is poised to transform travel selling. 

In 2015, Flight Centre and TaKanto have partnered to introduce the first in-store VR campaign in Asia. TaKanto produced a series of 360° videos of selected holiday destinations and invited Flight Centre customers to ‘Try before you buy’ via VR Headsets in all Flight Centre locations across Singapore. This high-profile project marked the beginning of a new era in Travel Industry Marketing in Asia. Since then, many tourism players have begun offering VR as part of their business strategy.

TaKanto specializes in working with leading NTOs, airlines and agencies and develop unique Travel-related VR content that keeps the audience engaged and hungry for more.

www.Takanto.com