Hudson has unveiled its first-ever Hudson Nonstop store using Amazon’s Just Walk Out technology at Dallas Love Field Airport (DAL). As FTE previously reported, Hudson plans to roll-out additional stores in airports across North America in 2021, making contactless shopping opportunities more widely accessible for travellers.
The 500-square-foot store officially opened on 22 February and is located post-security near Gate 10.
“The opening of our first Hudson Nonstop store is a significant milestone in delivering on Hudson’s vision for accelerated digital innovation in-store and overall digital transformation across the business,” said Brian Quinn, Executive Vice President and Chief Operating Officer of Hudson.
“Hudson Nonstop represents a new way of retailing that emulates an end-to-end digital shopping experience which we believe is the future of retail, even after COVID-19 – we look forward to serving travellers in this exciting new store concept for years to come.”
Travellers are able to seamlessly enter the Hudson Nonstop store with a swipe of their credit card or using “Tap to Pay”, take the products they’re looking for, and then walk out of the store. The store merchandising layout provides visibility to essential products needed for the travel journey.
Hudson’s branding is reflected throughout the DAL store’s design and expansive product offering. The freestanding store design and designated single point of entry and exit allows travellers to easily navigate the store. Acknowledging the need for social distancing protocols in the COVID-19 environment, the store is designed for one-way traffic and eliminates checkout-line friction to manage crowd control.
Travellers can also find a wide selection of Grab & Go food, beverage, and snacks as well as electronics, personal protective equipment (PPE), and health and beauty products throughout the store. The store will also include a selection of Texas-themed merchandise.
“There is so much to celebrate as we welcome the first travellers to our Hudson Nonstop store at Dallas Love Field,” said Evan Schut, Senior Vice President, Operations of Hudson. “We thank the DAL management team for their ongoing partnership and are honoured to bring the first Hudson Nonstop store to an airport as collectively dedicated to transforming the travel experience as we are.”
The opening of Hudson Nonstop, which is operated under a joint venture agreement with ACDBE partners Multiplex Inc. and REGALi Inc, complements Hudson’s existing footprint at DAL, which offers over 15 travel convenience and food and beverage stores, including a variety of locally-inspired concepts.
“Hudson Nonstop is a tremendous amenity for our customers,” said Mark Duebner, Director of Dallas Love Field Airport. “We want to keep our concessions programme fresh and are always looking for new technology to improve the customer experience.”