flyadeal CEO Steven Greenway and KEF CCO Guðmundur Daði Rúnarsson join FTE Executive Advisory Board

Future Travel Experience (FTE) is delighted to announce that Steven Greenway, CEO, flyadeal, and Guðmundur Daði Rúnarsson, Chief Commercial and Airport Development Officer, Keflavik Airport, have joined the FTE Executive Advisory Board.

Steven Greenway was appointed CEO of Saudi low-cost airline flyadeal in January 2024. He returns to the FTE Executive Advisory Board, having previously been a member during an airline career that includes extensive experience in Asia, North America, Europe and the Middle East over the last 25 years, with senior roles at the likes of Swoop, WestJet, Scoot, Virgin Blue, and Virgin Atlantic.

“I am very pleased to return to the FTE Executive Advisory Board. FTE is renowned for bringing stakeholders together to share insights, visions and initiatives that help shape our industry,” says Greenway. “As flyadeal plays a crucial role in supporting Saudi Arabia’s dynamic economic transformation of its aviation and tourism infrastructure, I look forward to sharing our experiences and collaborating with fellow Advisory Board members to collectively work on defining the future of our sector.”

Meanwhile, in addition to joining the Executive Advisory Board, Guðmundur Daði Rúnarsson also brings his comprehensive experience to the FTE Ancillary & Retailing Advisory Board. He has held many senior roles during a 12-year career with Isavia, currently serving as Chief Commercial and Airport Development Officer at Keflavik Airport since 2019.

“I am thrilled to contribute to the FTE Advisory Boards and bring ‘rebel’ ideas to the industry,” says Rúnarsson. “FTE plays a vital role in inspiring industry change by facilitating unparalleled engagement and dialogue between stakeholders. I want to help the industry remove the shackles of the past by embracing the future, which is happening now at a breath-taking pace.”

Future Travel Experience is wholeheartedly committed to driving positive industry change and our Advisory Boards are key to supporting these efforts.

“Working closely with our expanded Advisory Boards, FTE is passionate about playing the role of conduit to accelerate progress and drive more collaboration and sharing across the industry,” says Daniel Coleman, Founder & CEO, Future Travel Experience. “I very much look forward to Steven Greenway and Guðmundur Daði Rúnarsson sharing their invaluable experience, knowledge and insights. Both flyadeal and Keflavik Airport, like FTE, are passionate about innovation and doing things differently, with progressive strategies to further enhance customer experiences and drive our industry forward.”

flyadeal CEO Steven Greenway to deliver keynote at co-located FTE EMEA and FTE Ancillary & Retailing events, Dublin, 11-13 June 2024


Hear more from Steven Greenway, CEO, flyadeal, at the co-located FTE EMEA and FTE Ancillary & Retailing events taking place in Dublin on 11-13 June 2024. He will deliver an Opening Keynote on Thursday 13 June, focusing on “How will disruption of the air transport industry in Saudi Arabia reset passenger expectations, and industry approaches, in the years to come?” Appointed at the helm of flyadeal – part of Saudi’s flag carrier Saudia – in January 2024, Greenway is at the forefront of steering the low-cost carrier into a new era of exponential growth, playing a pivotal role in the transformative journey of Saudia. In Dublin, he will unveil how the air transport landscape in Saudi Arabia is set for a groundbreaking shake-up, promising to redefine passenger expectations and reshape industry strategies for the future.

Meanwhile, both Greenway and Guðmundur Daði Rúnarsson, CCO and Airport Development Officer, Keflavik Airport, are confirmed to participate in “The FTE Future Differentiation & Business Models Think Tank Live” taking place at the co-located FTE EMEA and FTE Ancillary & Retailing events. Led by Think Tank Captain, Rohit Talwar, CEO, Fast Future, participants also include Sascha Feuerhard, Chief Commercial Officer (CCO) and Co-Founder, Beond; Sammy Patel, Vice President, Commercial, Vantage Airport Group & Chief Executive Officer, Midway Partnership; and Martin Jones, CEO, CAVU.

Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >>


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