Frontier Airlines enhances customer experience with new travel flexibility benefit powered by HTS


Frontier Airlines has announced a new travel flexibility benefit – Disruption Assistance for Any Reason. This industry-first product – powered by HTS, Hopper’s B2B division – enhances customer experience.

Frontier Airlines has announced a new customer-first travel flexibility benefit – Disruption Assistance for Any Reason – now available for purchase when booking on the airline’s website. This industry-first product – powered by HTS, Hopper’s B2B division – further advances ‘The New Frontier’ mission of delivering more choice and flexibility for travellers.

Through this new benefit, Frontier becomes the first U.S. airline to enable instant, automated solutions in the event of a qualifying disruption (typically a delay of 2+ hours or same-day cancellation). Customers who opt-in receive automatic, proactive notifications and can self-serve with real-time options – including booking an alternate flight on any airline or opting for a 100% refund while choosing to stay on Frontier.

“This offering reflects our continued commitment to building The New Frontier – where travellers have more control, greater transparency, and added confidence every step of the way,” said Bobby Schroeter, Chief Commercial Officer, Frontier Airlines. “By providing smarter, faster solutions when plans change, we’re making flying easier and more customer-centric than ever before.”

Designed to transform high-stress moments into empowered ones, the program helps travellers stay in control while Frontier continues investing in innovations that elevate the total travel experience.

“Disruption Assistance for Any Reason helps convert travel uncertainty into loyalty, empowering customers with real-time choices when they matter most,” said Ella Alkalay Schriber, SVP & GM of Fintech, Hopper.

The benefit is currently available exclusively on FlyFrontier.com, with plans to expand to the Frontier mobile app soon. Customers are presented with the option to purchase during the booking process.

You may also be interested in

12 technology and CX trends that can enhance airline and airport operations in 2025

APEX FTE EMEA and Ancillary & Retailing 2025 in pictures – ‘Innovate to Elevate’

Tags


Comments

Leave a comment:

Your email address will not be published.