Air Transat to deploy Bluebox Wow IFE on narrow- and wide-body fleet


Bluebox Wow will ensure both flexibility and consistency of IFE services across Air Transat’s narrow- and wide-body fleet.

Passengers onboard Air Transat flights will soon be able to access free inflight entertainment delivered by Bluebox Wow. Air Transat will deploy Bluebox Wow portable wireless streaming platform following an arrangement designed to meet both seasonal demands on the airline’s fleet and the additional temporary aircraft it brings in to meet that demand – ensuring both flexibility and consistency of IFE services.

The deployment, which is awaiting final approvals form Transport Canada, will see Bluebox Wow in service on a range of both narrow- and wide-body aircraft, including Airbus A310s, A321ceos, A321neos, and Boeing B737s. Initially, the deployment is expected to include 17 aircraft during the summer 2019 season but will expand to 38 aircraft for the winter season.

“Offering a seamless IFE experience across a fleet like ours, with different aircraft types and some only joining our fleet for seasonal deployment, is a challenge,” said Dave Bourdages, Vice President In-Flight Services and Customer Experience, Air Transat. “Introducing Bluebox Wow across all of these aircraft resolves that challenge and will deliver the same high-quality experience to all. Bluebox Wow offers a powerful range of capabilities and we are excited to deploy a system upon which we can further develop our in-cabin experience.”

Kevin Clark, CEO, Bluebox, added: “One of the key benefits of Bluebox Wow is its flexibility – and we are proving that with this agreement with Air Transat. Whether deploying on single- or twin-aisle aircraft, the powerful streaming and networking capabilities of Bluebox Wow ensure a consistent IFE experience across a variety of aircraft types. Along with the ability to move the boxes between different aircraft in a mixed fleet, Bluebox Wow offers an extremely flexible solution for operators such as Air Transat with a fleet profile that varies greatly as it responds to seasonal market demand.”