Global Eagle, one of the leading providers of high-speed connectivity and entertainment solutions for demanding worldwide mobility markets, has unveiled its new brand identity Anuvu, during the two-day FTE APEX Virtual Expo 2021 show.
The new brand will reflect the company’s focus on next-generation passenger and guest connected experiences in the air and at sea.
Josh Marks, Chief Executive Officer, says: “Our recent sale to new owners and their investment in our business provides a unique opportunity to align our brand with our vision. We recently divested our non-mobility businesses to focus on mobility markets including airlines, cruise lines, yachts, energy transportation and government. Since we formed as a SPAC over a decade ago, we have operated under the Global Eagle brand as we acquired companies serving airlines and maritime markets.
“Now, as one company aligned around passenger entertainment and connectivity, we introduce you to Anuvu, our take on ‘a new view’. Our new brand honours our extensive history but keeps the future in focus. This is more than a name change; our new brand and fresh visual identity highlight the innovative perspective we deliver to the mobility markets we serve. We continue to invest in technology that meets our customers’ performance and value requirements today, while providing a future roadmap with curated content, cloud-based content operations, and multi-platform broadband satellite networks. Now more than ever, our clients seek a partner that will support them as passenger and guest expectations accelerate post-pandemic.”
Anuvu welcomes a new board of directors, as well as a new executive leadership team, as announced in the spring. Marks concluded: “Anuvu represents the evolution in our business and showcases our innovation and future-proof solutions for customers, as our worldwide team meets their content and connectivity needs with inventiveness and flexibility.”
The FTE APEX Virtual Expo 2021 interactive showcase is free to attend – register here.