SKY express to launch new digital ancillary revenue platform by Omnevo

Central to the new platform will be the development of SKY express’ inflight F&B offer through its new ‘SKY Drinks & Bites’ expanded menu.

Greek carrier SKY express has selected Omnevo to establish a new digital ancillary revenue platform. The new platform is expected to develop a new standard of experience for SKY express’ customers and significant new operational gains and competitive advantages for the airline.

The new digital platform is tailored to the needs of SKY express in prioritising the airline’s key customer service and operational elements as it continues to expand its network of mid-range European destinations. Central in this is the development of its inflight customer service and F&B offer from the industry standard of a simple complimentary offering, particularly through the development of its new ‘SKY Drinks & Bites’ expanded menu on international routes.

Omnevo’s platform is built on four key modules: Retail/F&B programme – including product offering, pricing, promotions, financial reconciliation; Supply Chain Management – supplier management, product procurement, inventory management; Logistics – core management and logistics preparations, including preparation & operational processes across the product journey and; ePOS – onboard sales and crew support and training.

The platform provides SKY express with greater control of its F&B programme, including the ability to define its F&B offer to its operational and customer needs through the expanded freedom to select caterers, suppliers and service providers. Such versatility will be a crucial strength as airlines seek to respond to the shifting needs of the passenger as traffic recovers in 2022.

Michael Raasch, CEO of Omnevo, commented: “We are delighted to partner with SKY express in its dynamic ambitions for its digital capabilities, beginning with a digital foundation that will support both the customer experience and the airline’s performance in the post-COVID recovery and beyond.

“Over the past few months we’ve seen the anticipated interest in digitalisation from major flagship carriers but we’re also finding a rising number of smaller, forward-thinking airlines are also alert to the performance-enhancing potential of digitalisation and the rising expectations from returning passengers for digital experiences.

“From the smallest LCC to the largest FSC, our tailored platform enables any airline to take control of the revenue journey by combining a new standard of customer experience with higher benchmarks in operational efficiency and revenue. Regardless of airline size, as the recovery accelerates the airlines digitalising right now are seizing competitive advantages that will deliver significant returns and strengthen their performance – not only this year but also in their long-term positioning and competitiveness.”

George Lioumpis, General Manager, SKY express, added: “Despite the challenges of the global crisis, SKY express has successfully continued to expand our routes, develop our operations, and improve the customer experience. Omnevo’s solution has helped us in delivering those ambitions by creating powerful new efficiencies in our F&B operations as we bring greater choice and a stronger inflight experience to the SKY express passenger.

“The SKY express team did a great job in implementing the platform and Omnevo team has always been there for assistance and hands-on problem solving. Their ability to understand our needs and challenges was a key factor in selecting them as our digital partner. From its initial operation it is clear that our new digital platform provides greater operational efficiencies, stronger control of our ancillary revenue strategies and gives us a solid foundation for further digital development in response to market needs in the future.”



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