Air Europa adopts new digital retailing platform


By enabling the PROS Platform for Travel, with foundational capabilities like Revenue Management, Dynamic Offers, and Digital Retail, Air Europa can create revenue optimal offers and deliver them to travellers in a personalised, digital-first manner.

Air Europa has deployed a new digital platform, developed by PROS, as part of its efforts to create a more customer-centric and personalised digital shopping experiences from inspiration to booking. The PROS Platform for Travel will enable Air Europa to deliver value across the entire booking journey and drive ancillary revenue as it looks to grow globally.

Air Europa, the full-service airline division of Globalia, flies to more than 44 destinations across Europe and America. Serving a broad base of travellers, Air Europa is continuously looking for innovative, intuitive Internet Booking Engine solutions that enable their customers to make better self-serve purchasing decisions, while allowing the airline the flexibility and control to drive personalised, compelling offers, discounts and ancillary bundles.

“Providing customers with a frictionless shopping and buying experience is a critical component of our growth strategy as we continue to seek innovation in our booking engine to increase conversion and ancillary sales,” said Air Europa Chief Information Officer Víctor M. Herrero. “The PROS Digital Retail solution is natural extension of our relationship that allows us to leverage insights from across the PROS Platform for Travel and easily implement a digital-first experience across web, mobile and direct sales channels to deliver a more flexible, customer-centric shopping and buying experience.”

By enabling the PROS Platform for Travel, with foundational capabilities like Revenue Management, Dynamic Offers, and Digital Retail, Air Europa can create revenue optimal offers and deliver them to travellers in a personalised, digital-first manner. PROS Digital Retail offers a single, configurable, end-to-end solution for an airline’s digital customer experience platform.

“The digitisation of retail has created savvy travellers who are looking for seamless, flexible, shopping experiences across online and mobile channels— making it a top priority for airlines looking to drive loyalty and bookings,” said PROS President of Travel Surain Adyanthaya. “We are honoured to further our partnership with Air Europa and provide an end-to-end experience that allows them to become a true retailer in the industry with flexibility and control over offers.”

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